Willis Cosmetic Surgery

Everything Willis Cosmetic Surgery Needs to Fill Every Chair, Every Week

A complete patients acquisition system — researched, written, and built for your business. Completely free.

Explore the Package
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$9,000 Worth of Marketing Assets. Built for You. Free.

Here's what's inside the package — and what each piece is worth.

$3,500
VSL Script
$3,000
10 Ad Scripts
$1,500
10 Emails
$1,000
Avatar Research
Asset 01

VSL Video Script

A 1,200+ word video sales letter engineered to turn cold traffic into booked patients. AIDA structure, objection handling, and a close that converts.

Read the Full Script
Most cosmetic surgery practices will put you under general anesthesia. You go to sleep. You wake up hours later groggy, nauseous, and hoping everything went well while you were unconscious.

Dr. Zachary Willis does it differently.

At Willis Cosmetic Surgery in Ballwin, Missouri, most procedures are performed awake. Local anesthesia with light sedation. You are comfortable. You are relaxed. But you are present. And that changes everything about the experience, the recovery, and the results.

This is not a gimmick. Awake procedures are safer. Shorter recovery. Less risk of complications from general anesthesia. You can communicate with Dr. Willis during the procedure. And you walk out the same day instead of spending a night in a hospital.

Dr. Willis is double board certified by the American Board of Cosmetic Surgery and the American Osteopathic Association. He is a member of the American Academy of Cosmetic Surgery. He specializes in minimally invasive body contouring and skin tightening using technology that most practices do not have.

FaceTite Turbo. BodyTite. Morpheus8. Deep CO2 laser. AccuTite. These are not buzzwords. They are the tools that allow Dr. Willis to deliver surgical level results with minimally invasive procedures.

His work has been featured in People magazine. A 41 year old patient who lost 180 pounds received an awake arm lift that was documented by the publication. That is the level of work happening here.

Willis Cosmetic Surgery serves patients seeking body contouring, especially post weight loss transformations, mommy makeovers, breast procedures, facial rejuvenation, and non surgical aesthetics through the connected Willis MedSpa.

The practice proudly welcomes the LGBTQ plus community and creates an inclusive environment for every patient who walks through the door.

If you have been considering a procedure but the thought of going under general anesthesia has held you back, this changes the equation.

Book a consultation with Dr. Willis. 30 minutes. No cost. He will evaluate your goals, explain your options, and show you what is possible without being put to sleep.

[Book Your Consultation with Willis Cosmetic Surgery]
Asset 02

10 Ad Scripts

Ten different angles — each designed to hook a different segment of your ideal patients. Problem/solution, before-after, social proof, urgency, and more. Ready to run.

Ad 1
what if you did not have to go under general anesthesia for your cosmetic procedure

at willis cosmetic surgery in ballwin MO, most procedures are performed awake. local anesthesia with light sedation. safer. faster recovery. you walk out the same day

dr. willis is double board certified. his work has been featured in people magazine

30 min consultation. no cost

[book my consultation]
Ad 2
before: you have been thinking about it for months but the idea of going under puts you off. the recovery time. the risk. the unknown of being unconscious while someone operates

after: you had the procedure awake. walked out the same day. recovery was half what you expected. and the results are exactly what you pictured

willis cosmetic surgery. ballwin MO. awake procedures that change the game

[book my consultation]
Ad 3
a 41 year old patient lost 180 pounds and wanted an arm lift. most surgeons would put her under general anesthesia for hours

dr. willis did it awake. people magazine documented the entire thing

that is the standard of work at willis cosmetic surgery. double board certified. minimally invasive. real results

ballwin MO

[book my consultation]
Ad 4
the longer you wait on body contouring after weight loss:

. excess skin continues to cause discomfort and irritation
. clothing options stay limited
. the confidence you earned from losing the weight stays trapped under skin that no longer fits

dr. willis specializes in post weight loss transformations. awake procedures. faster recovery. real results

[book my consultation]
Ad 5
how an awake procedure works at willis cosmetic surgery:

1. local anesthesia numbs the treatment area completely
2. light sedation keeps you relaxed and comfortable
3. you are awake and can communicate throughout
4. procedure is completed. you walk out the same day
5. recovery is significantly shorter than general anesthesia

double board certified. featured in people magazine. ballwin MO

[book my consultation]
Ad 6
5 reasons awake cosmetic procedures are gaining popularity:

1. no general anesthesia risk
2. shorter procedure time
3. faster recovery (days instead of weeks)
4. you can communicate with your surgeon during the procedure
5. same day discharge. no hospital stay

dr. zachary willis has built his entire practice around this approach. double board certified. ballwin MO

[book my consultation]
Ad 7
general anesthesia carries real risks. nausea. cognitive fog. rare but serious complications. extended recovery

for many cosmetic procedures, general anesthesia is not necessary. it is just the default because that is how it has always been done

dr. willis performs body contouring, arm lifts, and facial procedures awake. safely. effectively. with results featured in people magazine

[book my consultation]
Ad 8
dr. zachary willis. double board certified. american board of cosmetic surgery and american osteopathic association. member of the american academy of cosmetic surgery

specializes in minimally invasive body contouring using FaceTite Turbo, BodyTite, Morpheus8, and Deep CO2 laser

featured in people magazine. ballwin MO

[book my consultation]
Ad 9
traditional cosmetic surgery vs willis cosmetic surgery:

traditional: general anesthesia, hospital stay, weeks of recovery, higher complication risk

willis: awake procedures, same day discharge, days of recovery, double board certified surgeon using the latest minimally invasive technology

same results. completely different experience

[book my consultation]
Ad 10
i lost 120 pounds and hated what was underneath. the loose skin made me feel like i had not changed at all

dr. willis did my body contouring awake. i was nervous about that part but honestly it was the best decision. i was comfortable the entire time, walked out that afternoon, and was back at work in a week

if the idea of surgery has been holding you back, willis cosmetic surgery does it differently

[book my consultation]
Asset 03

10 Nurture Emails

A post-booking email sequence that warms patients, handles objections, and drives bookings. Each email addresses a real concern so by appointment day, they're excited — not anxious.

your consultation is confirmed
hi [First Name]

thanks for booking with Willis Cosmetic Surgery. here is what to expect

dr. willis will sit with you, understand your goals, evaluate your anatomy, and walk you through your options. he will explain what can be done awake versus what would require general anesthesia and help you make the right choice for your situation

no pressure. no upsell. just a clear picture of what is possible

the Willis Cosmetic Surgery team
ballwin MO
what awake procedures actually mean
hi [First Name]

if awake procedures sound intimidating, here is what it actually means

local anesthesia completely numbs the treatment area. light sedation keeps you relaxed and comfortable. you can talk to dr. willis during the procedure if you want. you feel zero pain

the difference is no general anesthesia risk, faster recovery, and you walk out the same day

most patients say it was easier than they expected

the Willis Cosmetic Surgery team
dr. willis was featured in people magazine
hi [First Name]

people magazine documented a patient of dr. willis who received an awake arm lift after losing 180 pounds. the story highlighted how minimally invasive cosmetic surgery is changing what is possible

dr. willis performs these procedures daily. double board certified. over a thousand procedures completed

you are in very capable hands

the Willis Cosmetic Surgery team
surgical and non surgical under one roof
hi [First Name]

willis cosmetic surgery and willis medspa operate together in ballwin MO. that means whether you need a surgical procedure or a non surgical treatment like botox, morpheus8, or laser, you have one team that knows your full picture

your consultation will clarify which approach makes the most sense for your goals

the Willis Cosmetic Surgery team
the question most patients ask first
hi [First Name]

the number one question: will it hurt

honest answer: you will feel pressure but not pain. the local anesthesia handles that completely. most patients are surprised at how comfortable the experience is

dr. willis will walk you through exactly what to expect during your consultation

the Willis Cosmetic Surgery team
all bodies and all people welcome
hi [First Name]

willis cosmetic surgery proudly welcomes patients of all backgrounds including the LGBTQ plus community. whoever you are and whatever your goals, you will be treated with respect and care

dr. willis builds every treatment plan around YOU. your anatomy. your goals. your comfort level

the Willis Cosmetic Surgery team
your consultation is coming up
hi [First Name]

quick reminder about your visit to Willis Cosmetic Surgery

a few things to think about before you come in:

. what areas concern you most
. what results you are hoping for
. any questions you have about recovery or the process

dr. willis will handle the rest. looking forward to seeing you

the Willis Cosmetic Surgery team
recovery is shorter than you think
hi [First Name]

one of the biggest advantages of awake procedures is recovery time

general anesthesia recovery: 2 to 4 weeks for most cosmetic procedures
awake procedure recovery: often days, not weeks

dr. willis will give you a specific timeline for your situation during the consultation. most patients are pleasantly surprised

the Willis Cosmetic Surgery team
most patients almost did not book
hi [First Name]

we hear this constantly from patients who are now thrilled with their results

i almost did not come in. i was nervous about surgery. then i learned about the awake approach and everything changed

that is exactly what the consultation is for. to show you there is an option you might not have known about

the Willis Cosmetic Surgery team
see you soon
hi [First Name]

whatever you have been considering. body contouring, facial rejuvenation, breast procedure, mommy makeover. this consultation is 30 minutes where you get honest answers about what is possible

no commitment. no pressure. just clarity

we are looking forward to meeting you

the Willis Cosmetic Surgery team
ballwin MO
Asset 04

Avatar Research

A deep-dive into who your ideal patients actually is — demographics, psychographics, fears, desires, objections, buying triggers, and the exact language they use.

Full Avatar Research Report
IDEAL PATIENT for Willis Cosmetic Surgery

DEMOGRAPHICS:
Age 28 to 60, concentration at 35 to 52. 70 percent female, 30 percent male (male cosmetic surgery growing fast). Household income 70K to 200K plus. Located in St. Louis metro area: Ballwin, Ellisville, Chesterfield, Creve Coeur, Kirkwood, Clayton, and wider Missouri/Illinois metro. Mix of professionals, stay at home parents returning to workforce, post weight loss patients, and LGBTQ plus community members.

PSYCHOGRAPHICS:
Have been considering a cosmetic procedure for 6 months to 2 years. The biggest barrier is fear of general anesthesia, not the procedure itself. Research heavy. Follow cosmetic surgery content on Instagram and TikTok. Value before and after photos from real patients over marketing. Want a surgeon who is approachable and modern, not stuffy. Many are post weight loss patients frustrated that their body does not match their achievement.

FEARS:
What if it looks unnatural or overdone. General anesthesia scares me more than the procedure. Recovery will take too long and I cannot afford the downtime. What if the results are not what I expected. What if I choose the wrong surgeon. People will judge me for getting cosmetic work done.

DESIRES:
Natural looking results that enhance not transform. A procedure done awake so they avoid general anesthesia. Fast recovery so they can get back to life quickly. A surgeon who is double board certified and has real credentials. An inclusive environment where they feel welcome regardless of gender or orientation. To finally feel like their outside matches their inside.

OBJECTIONS:
Will I be awake the whole time: Yes but you feel no pain. Local anesthesia plus light sedation means you are comfortable and relaxed.
Is it safe to do awake: Safer than general anesthesia. Lower complication risk. Faster recovery.
How long is recovery: Varies by procedure but significantly shorter than traditional surgery. Dr. Willis gives specific timelines at consultation.
Can I afford it: Financing available. Transparent pricing at consultation.

BUYING TRIGGERS:
Learning that awake procedures exist and eliminate the anesthesia fear. Seeing the People magazine feature. Before and after photos of post weight loss transformations. An inclusive environment that makes them feel welcome. A consultation that costs nothing and removes the risk of exploring.

LANGUAGE PATTERNS:
I want to do it but I am scared of going under. Is there a way to do this without general anesthesia. How long until I look normal again. I lost all this weight but I still do not feel good about my body. Will people be able to tell I had something done. I want a surgeon who actually listens.

COMPETITIVE LANDSCAPE:
Traditional plastic surgeons in St. Louis: general anesthesia default, hospital based, longer recovery. MedSpas: non surgical only, cannot perform the procedures many patients need. National chains (Sono Bello): high volume, less personal, corporate feel. Willis differentiator: awake procedures eliminating anesthesia risk, double board certified, People magazine featured, minimally invasive with latest technology (FaceTite Turbo, BodyTite, Morpheus8), LGBTQ plus welcoming, integrated surgical plus medspa under one roof.

Three Paths Forward

All of them are free. None of them require commitment.

📦

Keep Everything

Take the VSL, ads, emails, and avatar research. Use them however you want. They're yours — no strings.

☎️

Walk Through It Together

Book a 30-minute call. I'll show you how each piece works and how to implement them. Free.

🚀

We Build the Whole System

If you want the full machine — ads, funnels, CRM, management — we'll map that out on the call.

What You Got Today vs. What We Build Together

What You Got Today

  • VSL Video Script
  • 10 Ad Scripts
  • 10 Nurture Emails
  • Avatar Research Report

What You Get If We Work Together

  • Avatar Research
  • Creative Strategy
  • Competitor Analysis
  • Call Funnel Landing Page
  • VSL Scripting & Refinement
  • VSL Video Editing
  • Qualification Form Build
  • Confirmation Page Build
  • Funnel Analytics & Tracking
  • Meta Ad Account Setup
  • Meta Campaign Setup
  • Video Ad Scripts (25+)
  • Static Ad Creatives (10+)
  • Ad Creative Design
  • Audience Research & Targeting
  • Retargeting Ads
  • Pixel Installation
  • Ad Copy Variations (10+)
  • Ads Management
  • Ads Analytics
  • Booking Platform Setup
  • CRM & Automation
  • Email Platform Setup
  • 25 Email Nurture Sequence
  • Sales Assets (10-15)
  • Sales Automations
  • Continuous Optimization

This Was Made for Willis Cosmetic Surgery. Nobody Else.

Every word on this page was written after studying your business, your patients, your competitors, and your market. This isn't a template — it's a blueprint.

Zero risk. If you use it and it works — great. If you don't — delete it. If you book a call and it's not helpful — I'll never bother you again. You have nothing to lose.
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