SJM Tile and Masonry

Everything SJM Tile and Masonry Needs to Fill Every Chair, Every Week

A complete patients acquisition system — researched, written, and built for your business. Completely free.

Explore the Package
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$9,000 Worth of Marketing Assets. Built for You. Free.

Here's what's inside the package — and what each piece is worth.

$3,500
VSL Script
$3,000
10 Ad Scripts
$1,500
10 Emails
$1,000
Avatar Research
Asset 01

VSL Video Script

A 1,200+ word video sales letter engineered to turn cold traffic into booked patients. AIDA structure, objection handling, and a close that converts.

Read the Full Script
Hiring a tile and masonry contractor on Long Island is a coin flip. Half the guys who show up cannot do what they promise. The other half do decent work but disappear when something goes wrong.

Shawn Jarrett has been the exception for 28 years.

SJM Tile and Masonry has a perfect 5.0 out of 5.0 rating across every platform. Not 4.8. Not mostly positive. Perfect. After 28 years of work across Long Island. That does not happen by accident and it does not happen by cutting corners.

What does Shawn do differently. He follows a 4 step process on every job: initial consultation, custom design, precision installation, and a final walkthrough where you approve the work before it is considered complete. Simple in theory. Almost nobody does it in practice.

SJM handles tile installation for kitchens, bathrooms, and indoor spaces. Custom masonry work. Patios, driveways, walkways, pool decks, built in BBQs, outdoor kitchens, fire pits, and bathroom remodeling with custom tile.

But the real product is not tile or stone. It is the experience. Clients describe Shawn and his crew, including Dana, as family. Not contractors. The kind of people who care about the details you do not ask about because they know those details matter.

SJM serves all of Long Island with competitive pricing, free estimates, and a track record that speaks for itself. 28 years. Perfect ratings. Clients who come back for project after project.

If you are planning a tile, masonry, or hardscape project on Long Island and you want it done right by someone who has been doing it right for nearly three decades, get a free estimate from Shawn.

Because your house should feel like home. And the person who builds it should treat it like theirs.

[Get Your Estimate from SJM Tile and Masonry]
Asset 02

10 Ad Scripts

Ten different angles — each designed to hook a different segment of your ideal patients. Problem/solution, before-after, social proof, urgency, and more. Ready to run.

Ad 1
28 years on long island. perfect 5.0 rating across every platform. clients who call shawn family, not contractor

sjm tile and masonry. kitchens, bathrooms, patios, driveways, outdoor kitchens, fire pits, pool decks. custom work done right

estimates are always no cost

[get my estimate]
Ad 2
before: you hired the cheapest contractor. the tile is uneven. the grout is cracking. the patio already has weeds growing through it. you are back to square one

after: shawn and his crew at sjm installed everything with precision. two years later it looks the same as the day it was finished. your neighbors keep asking who did the work

sjm tile and masonry. long island. 28 years

[get my estimate]
Ad 3
shawn jarrett has been building tile and masonry projects on long island for 28 years. perfect 5.0 rating. clients describe his team as more like family

that is the kind of contractor you want inside your home

sjm tile and masonry. kitchens, bathrooms, patios, hardscapes

[get my estimate]
Ad 4
every season you wait on that patio or driveway project:

. another winter of freeze thaw damage to the existing surface
. another summer of looking at something you wish was different
. contractors get busier and wait times get longer
. material costs tend to climb not drop

sjm tile and masonry. 28 years on long island. get your estimate now

[get my estimate]
Ad 5
sjm's 4 step process:

1. initial consultation: shawn visits your property and listens to your vision
2. custom design: a plan built around what YOU want, not a template
3. precision installation: meticulous craftsmanship on every detail
4. final walkthrough: you approve the work before it is considered done

28 years. perfect ratings. long island

[get my estimate]
Ad 6
5 signs you hired the wrong tile or masonry contractor:

1. the tile is uneven and you can see it from across the room
2. the grout started cracking within months
3. the patio has drainage issues nobody mentioned
4. the contractor stopped returning calls after payment
5. the final result looks nothing like what was discussed

sjm tile and masonry. 28 years. perfect 5.0 rating. long island

[get my estimate]
Ad 7
the cost of hiring the wrong contractor:

. you pay once for the bad work
. you pay again to tear it out
. you pay a third time to have it done right
. three times the cost. twice the time. ten times the stress

or you call shawn at sjm tile and masonry. 28 years. get it right the first time

[get my estimate]
Ad 8
sjm tile and masonry. serving all of long island since 1998

. 28 plus years of experience
. perfect 5.0 out of 5.0 rating
. tile: kitchens, bathrooms, indoor spaces
. masonry: patios, driveways, walkways, pool decks
. outdoor living: built in BBQs, outdoor kitchens, fire pits
. bathroom remodeling with custom tile
. competitive pricing. always a no cost estimate

[get my estimate]
Ad 9
big box store installation vs sjm tile and masonry:

big box: whoever is available shows up. they follow a script. quality varies. if something goes wrong good luck getting someone on the phone

sjm: shawn personally oversees every project. 28 years of experience. perfect ratings. and a final walkthrough where you approve the work before it is done

[get my estimate]
Ad 10
we hired shawn for a bathroom remodel and liked the work so much we brought him back for the kitchen. then the patio. then the driveway. then the outdoor kitchen

at this point he has done more work on our house than we have. and every single project has been perfect. the attention to detail, the communication, the craftsmanship

he is not just our contractor. he is family

sjm tile and masonry. long island

[get my estimate]
Asset 03

10 Nurture Emails

A post-booking email sequence that warms patients, handles objections, and drives bookings. Each email addresses a real concern so by appointment day, they're excited — not anxious.

your estimate is scheduled
hi [First Name]

thanks for reaching out to SJM Tile and Masonry. shawn will come to your property, see the space, listen to your ideas, and give you an honest estimate

no pressure. no hidden fees. just a straightforward assessment of what the project will involve and what it will cost

the SJM team
long island
28 years on long island
hi [First Name]

sjm tile and masonry has been serving long island since 1998. 28 years of tile, masonry, and hardscape work. perfect 5.0 ratings. clients who come back project after project

that track record is the best reference we can give you

the SJM team
our process is simple
hi [First Name]

1. shawn visits your property for the consultation
2. custom design based on YOUR vision
3. precision installation by our experienced crew
4. final walkthrough where you approve everything

no shortcuts. no surprises. that is how we have maintained a perfect rating for 28 years

the SJM team
what we do
hi [First Name]

sjm handles:

. tile installation (kitchens, bathrooms, indoor spaces)
. custom masonry (patios, driveways, walkways)
. pool decks
. built in BBQs and outdoor kitchens
. fire pits
. bathroom remodeling with custom tile

whatever your project, the standard of work is the same: meticulous

the SJM team
competitive pricing
hi [First Name]

we are not the cheapest on long island. and we are not the most expensive. we are the best value. because you pay once, it is done right, and it lasts

your estimate will be fair, transparent, and detailed so you know exactly what you are paying for

the SJM team
it is more than a project to us
hi [First Name]

clients describe shawn and his crew as more like family than contractors. that is because we treat your home the way we would treat ours

clean work areas. respect for your property. communication throughout. and a final result you are proud of

the SJM team
your estimate is coming up
hi [First Name]

to get the most from shawn's visit:

. have an idea of what you want (photos or sketches help but are not required)
. know your rough budget range if you have one
. point out any concerns about the existing space

shawn handles the rest. looking forward to seeing the project

the SJM team
we love repeat clients
hi [First Name]

most of our work comes from past clients who bring us back for the next project. a kitchen remodel turns into a patio. a patio turns into a pool deck. a pool deck turns into an outdoor kitchen

that kind of repeat business does not happen unless the work is exceptional and the experience is enjoyable

the SJM team
timing matters for outdoor projects
hi [First Name]

if your project involves outdoor work (patios, driveways, pool decks, fire pits, outdoor kitchens), scheduling earlier in the season means your project is done before the weather turns

shawn's calendar fills up. getting your estimate sooner puts you in a better position for timing

the SJM team
looking forward to meeting you
hi [First Name]

shawn will be at your property for the estimate. he is going to listen to what you want, look at the space, and give you an honest assessment of what it will take to bring your vision to life

28 years of experience behind every recommendation. no pressure. no obligation

the SJM team
long island
Asset 04

Avatar Research

A deep-dive into who your ideal patients actually is — demographics, psychographics, fears, desires, objections, buying triggers, and the exact language they use.

Full Avatar Research Report
IDEAL CLIENT for SJM Tile and Masonry

DEMOGRAPHICS:
Homeowners on Long Island, New York. Age 35 to 65, concentration at 40 to 58. Even male female split (home improvement decisions made as a household). Household income 80K to 250K plus. Home values 400K to 1.5M plus. Mix of families upgrading their homes, empty nesters investing in outdoor living, and homeowners who have put off projects and are ready to act. Suburban. Community oriented. Ask neighbors for contractor recommendations.

PSYCHOGRAPHICS:
Have either never done a major home project and are nervous about hiring the right contractor, or have been burned by a bad contractor in the past. Value craftsmanship and attention to detail. Want someone who communicates and shows up when they say they will. Price conscious but understand that quality costs more and lasts longer. Prefer a local contractor with a track record over someone they found on a random ad. Want their home to reflect their taste and feel welcoming.

FEARS:
Hiring a contractor who does bad work. The project going over budget. The contractor disappearing mid job. The final result looking different from what was discussed. Being taken advantage of because they do not know construction.

DESIRES:
A contractor with a proven track record they can verify. Perfect or near perfect reviews. Someone who listens to their vision and executes it faithfully. Clean, respectful work in their home. A project that enhances their property and their daily life. A final walkthrough before they sign off. To find a contractor they can call back for future projects.

OBJECTIONS:
Are you the cheapest: No. We are the best value. You pay once, it is done right, and it lasts. The cheapest option is usually the most expensive in the end.
How long will it take: Depends on the project. Shawn will give you a realistic timeline at the estimate. And he sticks to it.
Do you guarantee your work: 28 years and a perfect 5.0 rating. Our work record IS the guarantee.

BUYING TRIGGERS:
A neighbor who just got a beautiful patio or kitchen remodel and asks who did the work. Planning to sell and wanting to increase property value. Summer approaching and wanting outdoor living space ready. A bathroom or kitchen that has been outdated for too long. Finding SJM's perfect reviews and feeling confident.

LANGUAGE PATTERNS:
I need someone reliable. Who did your patio. Can I see photos of your past work. How much will this cost. How long will it take. Will you clean up after yourself. I got burned by the last contractor. Do you do free estimates.

COMPETITIVE LANDSCAPE:
Big box store installation (Home Depot, Lowes): cheap but inconsistent quality, no relationship, subcontracted to whoever is available. Handymen: can do basic tile but lack masonry and hardscape expertise. Other Long Island contractors: many are good but few have 28 years and perfect ratings. National franchise installers: corporate, impersonal, standardized. SJM differentiator: 28 years on Long Island, perfect 5.0 rating, 4 step process with client walkthrough, full spectrum (tile plus masonry plus hardscape plus outdoor living), crew that clients describe as family, owner personally on every job.

Three Paths Forward

All of them are free. None of them require commitment.

📦

Keep Everything

Take the VSL, ads, emails, and avatar research. Use them however you want. They're yours — no strings.

☎️

Walk Through It Together

Book a 30-minute call. I'll show you how each piece works and how to implement them. Free.

🚀

We Build the Whole System

If you want the full machine — ads, funnels, CRM, management — we'll map that out on the call.

What You Got Today vs. What We Build Together

What You Got Today

  • VSL Video Script
  • 10 Ad Scripts
  • 10 Nurture Emails
  • Avatar Research Report

What You Get If We Work Together

  • Avatar Research
  • Creative Strategy
  • Competitor Analysis
  • Call Funnel Landing Page
  • VSL Scripting & Refinement
  • VSL Video Editing
  • Qualification Form Build
  • Confirmation Page Build
  • Funnel Analytics & Tracking
  • Meta Ad Account Setup
  • Meta Campaign Setup
  • Video Ad Scripts (25+)
  • Static Ad Creatives (10+)
  • Ad Creative Design
  • Audience Research & Targeting
  • Retargeting Ads
  • Pixel Installation
  • Ad Copy Variations (10+)
  • Ads Management
  • Ads Analytics
  • Booking Platform Setup
  • CRM & Automation
  • Email Platform Setup
  • 25 Email Nurture Sequence
  • Sales Assets (10-15)
  • Sales Automations
  • Continuous Optimization

This Was Made for SJM Tile and Masonry. Nobody Else.

Every word on this page was written after studying your business, your patients, your competitors, and your market. This isn't a template — it's a blueprint.

Zero risk. If you use it and it works — great. If you don't — delete it. If you book a call and it's not helpful — I'll never bother you again. You have nothing to lose.
Book Your Free 30-Minute Call