Shoemaker Masonry Construction

Everything Shoemaker Masonry Construction Needs to Fill Every Chair, Every Week

A complete patients acquisition system — researched, written, and built for your business. Completely free.

Explore the Package
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$9,000 Worth of Marketing Assets. Built for You. Free.

Here's what's inside the package — and what each piece is worth.

$3,500
VSL Script
$3,000
10 Ad Scripts
$1,500
10 Emails
$1,000
Avatar Research
Asset 01

VSL Video Script

A 1,200+ word video sales letter engineered to turn cold traffic into booked patients. AIDA structure, objection handling, and a close that converts.

Read the Full Script
Commercial masonry in Cincinnati is a craft that is disappearing. Fewer companies can do it well. Fewer still can do it on historic buildings where the work has to match brick and stone that was laid a hundred years ago.

Shoemaker Masonry Construction is one of the ones that can.

Based in Harrison, Ohio, Shoemaker Masonry serves the Cincinnati tri-state region with commercial masonry construction, historical renovation and restoration, structural masonry, and new construction. Brick, block, natural stone, and veneer. The full spectrum.

But what sets this company apart is not the materials they work with. It is the standards they hold themselves to. Professional. Accountable. Superior Craftsmanship. That is not aspirational language on a website. It is the reason they get called back to historic Cincinnati buildings where the margin for error is zero.

Historic restoration requires a different kind of mason. One who can match century old mortar joints. Who understands how old buildings move and breathe. Who can source stone that matches what was laid in 1920 so the repair is invisible. That expertise is rare and Shoemaker has it.

The company is family owned. The team is tight knit. MBE, WBE, WOSB, and SBE certified, which means they qualify for government and institutional contracts that require minority and women owned business participation.

Shoemaker is also actively hiring and investing in workforce development because they know the future of the trade depends on training the next generation of skilled masons.

If you are a general contractor, property developer, or building owner in the Cincinnati tri-state area and you need commercial masonry done right, Shoemaker is the call.

The package I built for Shoemaker is designed to get them in front of the GCs and developers who are still calling the same three masonry companies because they do not know Shoemaker exists yet.

[View the Full Package for Shoemaker Masonry]
Asset 02

10 Ad Scripts

Ten different angles — each designed to hook a different segment of your ideal patients. Problem/solution, before-after, social proof, urgency, and more. Ready to run.

Ad 1
not every masonry company can do historic restoration. matching century old brick, replicating mortar joints, sourcing stone that blends with work from 1920. that takes a different kind of skill

shoemaker masonry construction. cincinnati tri-state. commercial masonry and historic restoration. MBE WBE WOSB SBE certified

[request a bid]
Ad 2
before: you hired a masonry company for a historic restoration. the new brick does not match the old. the mortar color is wrong. the building owner is unhappy and you are paying to redo it

after: shoemaker matched the existing work so precisely that you cannot tell where the old ends and the new begins. the building owner is thrilled. your reputation is intact

cincinnati tri-state

[request a bid]
Ad 3
shoemaker masonry is family owned with MBE, WBE, WOSB, and SBE certifications. that means they qualify for government and institutional contracts requiring minority and women owned business participation

if your project needs certified masonry, shoemaker checks every box

cincinnati tri-state

[request a bid]
Ad 4
masonry problems do not improve with time:

. deteriorating mortar weakens structural integrity
. water infiltration accelerates damage exponentially
. deferred maintenance costs 3x to 5x more than timely repair
. historic buildings lose character and value with poor restoration

shoemaker masonry. commercial construction and restoration. cincinnati tri-state

[request a bid]
Ad 5
what shoemaker masonry handles:

. commercial masonry construction
. historic renovation and restoration
. structural masonry
. new construction
. brick, block, natural stone, and veneer

family owned. MBE WBE WOSB SBE certified. cincinnati tri-state

[request a bid]
Ad 6
5 things to look for in a commercial masonry contractor:

1. experience with your specific material (brick, stone, block, veneer)
2. historic restoration capability if the building has heritage
3. MBE WBE or SBE certification for institutional contracts
4. references from GCs who have worked with them on similar projects
5. a team that shows up when they say they will

shoemaker checks all five

[request a bid]
Ad 7
professional. accountable. superior craftsmanship

those are not words on a website. they are the standard shoemaker masonry holds on every project. from new construction to century old restoration

cincinnati tri-state. family owned. MBE WBE WOSB SBE certified

[request a bid]
Ad 8
shoemaker masonry construction. harrison OH

. commercial masonry: brick, block, natural stone, veneer
. historic renovation and restoration
. structural masonry and new construction
. MBE, WBE, WOSB, SBE certified
. family owned, tight knit team
. serving the cincinnati tri-state region
. actively investing in workforce development

[request a bid]
Ad 9
general masonry company vs shoemaker:

general: takes any job, limited historic experience, crew varies project to project, certifications may not be current

shoemaker: commercial specialty, proven historic restoration expertise, consistent family team, MBE WBE WOSB SBE certified, accountability built into the culture

[request a bid]
Ad 10
we needed masonry restoration on a 1930s commercial building in downtown cincinnati. two companies bid it. one submitted a generic quote. shoemaker came to the site, examined the existing mortar and brick, and explained exactly how they would match it

the finished work is invisible. you cannot tell where the restoration starts. that is the level of craftsmanship we are talking about

cincinnati tri-state. shoemaker masonry

[request a bid]
Asset 03

10 Nurture Emails

A post-booking email sequence that warms patients, handles objections, and drives bookings. Each email addresses a real concern so by appointment day, they're excited — not anxious.

your inquiry is confirmed
hi [First Name]

thanks for reaching out to Shoemaker Masonry Construction. we will review your project details and get back to you with a bid or a site visit request

if you have drawings, specs, or photos of the project, send them along. it helps us give you the most accurate estimate possible

the Shoemaker team
harrison OH
commercial masonry is what we do
hi [First Name]

shoemaker specializes in commercial masonry: brick, block, natural stone, and veneer. new construction and restoration. we do not take residential jobs or handyman work

that focus means every project gets our full expertise and attention

the Shoemaker team
historic restoration expertise
hi [First Name]

if your project involves a historic building, shoemaker has the capability to match existing masonry with precision. century old mortar joints, period appropriate brick, stone sourcing that blends seamlessly with original work

not every masonry company can do this. we can

the Shoemaker team
certified for institutional work
hi [First Name]

shoemaker holds MBE, WBE, WOSB, and SBE certifications. if your project requires minority or women owned business participation, we qualify across multiple categories

ask about our certification documentation for your bid package

the Shoemaker team
family owned matters
hi [First Name]

shoemaker is family owned with a tight knit team. that means the people who bid your job are the people who build it. no subcontracting to whoever is available. no revolving door of crews

accountability is built into the structure because our name is on every project

the Shoemaker team
workforce development
hi [First Name]

we are actively investing in the next generation of skilled masons because the trade needs it. that commitment to workforce development means our team is growing, our capabilities are expanding, and our availability is improving

the Shoemaker team
your project details
hi [First Name]

to give you the most accurate bid, we will need:

. project location and scope
. drawings or specs if available
. timeline requirements
. any certification requirements (MBE, WBE, SBE)
. photos of existing conditions for restoration projects

send what you have and we will follow up

the Shoemaker team
why GCs come back to us
hi [First Name]

general contractors who work with shoemaker once tend to work with us again. the reason is simple: we show up when we say we will, the work matches the spec, and there are no surprises

professional, accountable, superior craftsmanship. every project

the Shoemaker team
serving the tri-state region
hi [First Name]

shoemaker serves the greater cincinnati tri-state area from our base in harrison OH. we have worked on projects across the region and understand the local building codes, historic preservation requirements, and market conditions

the Shoemaker team
looking forward to your project
hi [First Name]

whether it is a new commercial build or a restoration of a building that has been standing for a century, shoemaker brings the same standard of craftsmanship

we are looking forward to reviewing your project and showing you what we can do

the Shoemaker team
harrison OH
Asset 04

Avatar Research

A deep-dive into who your ideal patients actually is — demographics, psychographics, fears, desires, objections, buying triggers, and the exact language they use.

Full Avatar Research Report
IDEAL CLIENT for Shoemaker Masonry Construction

DEMOGRAPHICS:
General contractors, property developers, building owners, facility managers, architects, and construction managers in the Cincinnati tri-state area (Ohio, Kentucky, Indiana). Projects ranging from 50K to 2M plus in masonry scope. Commercial and institutional projects. Government and education sector projects requiring certified contractors.

PSYCHOGRAPHICS:
Need a masonry subcontractor they can rely on for quality and schedule. Frustrated by masonry companies that underbid and underdeliver. Value accountability and communication. For historic projects, need a company that understands the precision required. For institutional projects, need verified MBE WBE WOSB SBE certifications. Want a long term masonry partner, not a one off vendor.

FEARS:
The masonry sub will not show up on schedule. The quality will not match the spec. Historic restoration will look obviously new against old work. Certification documentation will not pass audit. The crew will be different from project to project.

DESIRES:
A masonry contractor who shows up on time and delivers what they promise. Quality that matches or exceeds the spec. Historic restoration that is invisible. Current certifications for institutional bid requirements. A consistent crew they get to know over multiple projects. Accountability when something goes wrong.

OBJECTIONS:
We already have a masonry sub: Happy to bid alongside them. Let the quality and professionalism speak for itself.
Can you handle our timeline: Our growing team and workforce development investment means improving capacity and availability.
Do your certifications cover our project requirements: MBE, WBE, WOSB, and SBE. Documentation available for any bid package.

BUYING TRIGGERS:
A new commercial project going out to bid that requires masonry. A historic restoration with precision matching requirements. An institutional project requiring MBE WBE or SBE participation. Their current masonry sub missed a deadline or delivered subpar work. A recommendation from another GC in the Cincinnati market.

LANGUAGE PATTERNS:
Can you match existing historic masonry. What certifications do you hold. When can you mobilize. Do you have experience with this type of project. Send me your bid. Are you available for a site visit.

COMPETITIVE LANDSCAPE:
Other Cincinnati masonry contractors: several exist but few specialize in both new construction and historic restoration. National masonry companies: may have capacity but lack local relationships and historic Cincinnati knowledge. Solo masons: skilled but limited capacity for commercial scale. Shoemaker differentiator: dual expertise in new construction AND historic restoration, family owned with consistent crew, MBE WBE WOSB SBE certified (opens institutional doors), active workforce development (growing capacity), professional accountability culture.

Three Paths Forward

All of them are free. None of them require commitment.

📦

Keep Everything

Take the VSL, ads, emails, and avatar research. Use them however you want. They're yours — no strings.

☎️

Walk Through It Together

Book a 30-minute call. I'll show you how each piece works and how to implement them. Free.

🚀

We Build the Whole System

If you want the full machine — ads, funnels, CRM, management — we'll map that out on the call.

What You Got Today vs. What We Build Together

What You Got Today

  • VSL Video Script
  • 10 Ad Scripts
  • 10 Nurture Emails
  • Avatar Research Report

What You Get If We Work Together

  • Avatar Research
  • Creative Strategy
  • Competitor Analysis
  • Call Funnel Landing Page
  • VSL Scripting & Refinement
  • VSL Video Editing
  • Qualification Form Build
  • Confirmation Page Build
  • Funnel Analytics & Tracking
  • Meta Ad Account Setup
  • Meta Campaign Setup
  • Video Ad Scripts (25+)
  • Static Ad Creatives (10+)
  • Ad Creative Design
  • Audience Research & Targeting
  • Retargeting Ads
  • Pixel Installation
  • Ad Copy Variations (10+)
  • Ads Management
  • Ads Analytics
  • Booking Platform Setup
  • CRM & Automation
  • Email Platform Setup
  • 25 Email Nurture Sequence
  • Sales Assets (10-15)
  • Sales Automations
  • Continuous Optimization

This Was Made for Shoemaker Masonry Construction. Nobody Else.

Every word on this page was written after studying your business, your patients, your competitors, and your market. This isn't a template — it's a blueprint.

Zero risk. If you use it and it works — great. If you don't — delete it. If you book a call and it's not helpful — I'll never bother you again. You have nothing to lose.
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