Path Fertility

Everything Path Fertility Needs to Fill Every Chair, Every Week

A complete patients acquisition system — researched, written, and built for your business. Completely free.

Explore the Package
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$9,000 Worth of Marketing Assets. Built for You. Free.

Here's what's inside the package — and what each piece is worth.

$3,500
VSL Script
$3,000
10 Ad Scripts
$1,500
10 Emails
$1,000
Avatar Research
Asset 01

VSL Video Script

A 1,200+ word video sales letter engineered to turn cold traffic into booked patients. AIDA structure, objection handling, and a close that converts.

Read the Full Script
15 to 25 percent of couples with normal semen analysis results are still infertile. The test says everything is fine. Count is normal. Motility is normal. Morphology is normal. But they cannot conceive.

That is because standard semen analysis only measures what sperm LOOK like. Not how they FUNCTION.

Andy Olson and Dr. Kristin Brogaard built Path Fertility to solve that blind spot.

Path Fertility, a brand of Inherent Biosciences in Salt Lake City, Utah, offers SpermQT. A diagnostic test that measures sperm function through epigenetic biomarkers and DNA methylation. Not just count, motility, and morphology. Actual functional assessment at the molecular level.

SpermQT is claimed to be 6 times more predictive than standard semen analysis. That means couples who have been told their male factor results are normal can finally get an answer to why they are not conceiving. And fertility clinics can identify male factor issues they would have missed with traditional testing.

Dr. Brogaard holds a PhD in epigenetics. The science behind SpermQT is not a wellness trend. It is peer reviewed research backed by NIH funding. The test is available to both consumers (patients who want answers) and fertility clinics (providers who want better diagnostics).

The origin story is worth knowing. Path Fertility was inspired by a couple who spent 80000 dollars on fertility treatments that could have been avoided with better male diagnostics. That is the cost of a blind spot. And SpermQT eliminates it.

Male fertility is a women's health issue. When the male factor goes undiagnosed, women undergo unnecessary treatments. That is the problem Path Fertility solves.

[View the Full Package for Path Fertility]
Asset 02

10 Ad Scripts

Ten different angles — each designed to hook a different segment of your ideal patients. Problem/solution, before-after, social proof, urgency, and more. Ready to run.

Ad 1
standard semen analysis only measures what sperm look like. not how they function. that is why 15 to 25 percent of couples with normal results are still infertile

spermQT by path fertility measures sperm function at the molecular level. 6 times more predictive than standard testing. NIH backed science

salt lake city UT

[learn more]
Ad 2
before: your semen analysis came back normal. your doctor says male factor is not the issue. your partner undergoes another round of treatment. thousands of dollars. emotional toll. still no answers

after: spermQT reveals a functional sperm issue that standard testing missed. the treatment plan changes. the real problem is finally being addressed

path fertility. 6x more predictive

[learn more]
Ad 3
dr. kristin brogaard has a PhD in epigenetics. she built spermQT because she saw too many couples spending tens of thousands on treatments that failed because nobody looked at sperm function beyond the basics

path fertility. NIH backed. salt lake city UT

[learn more]
Ad 4
every fertility cycle spent without proper male factor diagnostics:

. potentially treating the wrong partner
. thousands of dollars on interventions that may not be needed
. emotional toll on both partners that compounds with each failed attempt
. time lost that affects success rates

spermQT identifies what standard testing misses. path fertility

[learn more]
Ad 5
what spermQT measures that standard semen analysis cannot:

. epigenetic biomarkers
. DNA methylation patterns
. sperm functional capacity (not just appearance)
. predictive assessment 6x more accurate than count, motility, and morphology alone

available for patients and fertility clinics. NIH backed science

[learn more]
Ad 6
5 facts about male fertility most couples do not know:

1. male factor contributes to 50 percent of infertility cases
2. standard semen analysis misses functional sperm issues
3. normal count and motility does not mean sperm function normally
4. better male diagnostics can change the entire treatment plan
5. male fertility testing has barely advanced in 50 years until now

spermQT changes that. path fertility

[learn more]
Ad 7
80000 dollars. that is what one couple spent on fertility treatments that could have been avoided with better male diagnostics. their story inspired the creation of path fertility and spermQT

how much has been spent on treatments targeting the wrong problem because male factor testing is stuck in the past

[learn more]
Ad 8
path fertility. salt lake city UT

. brand of inherent biosciences
. founded by andy olson (CEO) and kristin brogaard PhD (CSO)
. spermQT: epigenetic sperm function test
. 6x more predictive than standard semen analysis
. NIH backed science
. available to consumers and fertility clinics
. addressing the biggest blind spot in reproductive medicine

[learn more]
Ad 9
standard semen analysis vs spermQT:

standard: measures count, motility, morphology. has not fundamentally changed in 50 years. misses functional issues in 15 to 25 percent of normal results

spermQT: measures epigenetic biomarkers and DNA methylation. assesses actual sperm function. 6x more predictive. NIH backed

one looks at the surface. the other looks inside

[learn more]
Ad 10
we tried for 2 years. my husband's semen analysis was normal every time. my RE said it was unexplained infertility and recommended IVF

before committing to a 20000 dollar cycle, we tried spermQT. it found a functional issue that standard testing had completely missed. our treatment plan changed. we conceived with IUI instead of IVF

path fertility saved us thousands of dollars and showed us the answer was there all along. just nobody was testing for it

[learn more]
Asset 03

10 Nurture Emails

A post-booking email sequence that warms patients, handles objections, and drives bookings. Each email addresses a real concern so by appointment day, they're excited — not anxious.

your inquiry is confirmed
hi [First Name]

thanks for your interest in Path Fertility and SpermQT. here is what to expect

we will provide information on how SpermQT works, how to order the test, and how the results integrate into your fertility treatment plan. whether you are a patient looking for answers or a clinic looking for better diagnostics, we can help

the Path Fertility team
salt lake city UT
why standard testing is not enough
hi [First Name]

standard semen analysis measures three things: count, motility, and morphology. these are physical characteristics. they tell you what sperm look like but not how they function

15 to 25 percent of couples with normal semen analysis results are still infertile because functional issues go undetected. spermQT fills that gap

the Path Fertility team
the science behind spermQT
hi [First Name]

spermQT measures sperm function through epigenetic biomarkers and DNA methylation patterns. these molecular markers reveal whether sperm can actually do their job, regardless of what they look like under a microscope

the research is peer reviewed and NIH backed. dr. kristin brogaard, our Chief Scientific Officer, holds a PhD in epigenetics

the Path Fertility team
6x more predictive
hi [First Name]

spermQT is claimed to be 6 times more predictive of fertility outcomes than standard semen analysis. that level of improvement in diagnostic accuracy can change treatment decisions, reduce unnecessary interventions, and save patients significant time and money

the Path Fertility team
for patients and clinics
hi [First Name]

spermQT is available through two channels:

. direct to consumer for patients who want answers before or alongside clinical treatment
. for fertility clinics and REs who want to add molecular level male factor diagnostics to their practice

whichever applies to you, the testing process and results are the same

the Path Fertility team
male fertility is underdiagnosed
hi [First Name]

male factor contributes to approximately 50 percent of infertility cases. yet most diagnostic attention and treatment intervention focuses on the female partner

when male factor is missed, women undergo unnecessary procedures, time is wasted, and money is spent on treatments targeting the wrong problem. better male diagnostics benefits both partners

the Path Fertility team
the 80000 dollar story
hi [First Name]

path fertility was inspired by a couple who spent 80000 dollars on fertility treatments. the treatments failed because the underlying issue was male factor that standard testing missed

that story is not unique. it happens to thousands of couples every year. spermQT exists so it does not have to happen to you

the Path Fertility team
how to order
hi [First Name]

ordering spermQT is straightforward. visit pathfertility.com, select your test, and follow the instructions. if you are a clinic interested in offering spermQT to your patients, contact us for provider setup

the Path Fertility team
results you can share with your doctor
hi [First Name]

spermQT results are designed to be shared with your fertility doctor. the report translates complex epigenetic data into actionable insights that can inform treatment decisions

better data leads to better treatment plans

the Path Fertility team
the future of male fertility diagnostics
hi [First Name]

male fertility testing has barely advanced in 50 years. spermQT represents a fundamental shift: from measuring what sperm look like to measuring what they can actually do

that shift is long overdue. and it starts with path fertility

the Path Fertility team
salt lake city UT
Asset 04

Avatar Research

A deep-dive into who your ideal patients actually is — demographics, psychographics, fears, desires, objections, buying triggers, and the exact language they use.

Full Avatar Research Report
IDEAL USER for Path Fertility

DEMOGRAPHICS:
Two segments: (1) Couples age 28 to 42 experiencing unexplained infertility where standard male testing is normal. Household income 80K to 250K plus. US based. Educated, research driven. Often the female partner initiates the inquiry. (2) Fertility clinics and REs looking for better male factor diagnostics to improve patient outcomes and differentiate their practice.

PSYCHOGRAPHICS:
Patients: frustrated by unexplained infertility diagnosis. Skeptical that everything is fine because they are not conceiving. Research heavy, read medical studies. Open to new diagnostics if the science is credible. Want to avoid unnecessary treatments. Partners who want to feel like they are doing everything possible. Clinics: forward thinking REs who stay current on diagnostic innovation. Want to offer patients more than standard semen analysis. Interested in improving IVF success rates through better male factor assessment.

FEARS:
Patients: spending more money on another test that does not change anything. The test finding something they do not want to know. The science not being legitimate. Clinics: adding a test that patients do not want to pay for. Results that are hard to interpret clinically. A product that is not backed by sufficient evidence.

DESIRES:
Patients: an answer to why they are not conceiving despite normal testing. A test that could change their treatment plan and save them from unnecessary procedures. Scientific credibility behind the test. Clinics: a diagnostic tool that improves patient outcomes. Differentiation from other fertility practices. Better male factor assessment to reduce failed cycles.

OBJECTIONS:
Is this scientifically valid: Peer reviewed research. NIH backed. Chief Scientist has a PhD in epigenetics.
Will my doctor accept the results: The results are designed to integrate into fertility treatment planning. Many REs are familiar with epigenetic diagnostics.
What if the results are normal too: Then you have ruled out a major blind spot and can focus treatment with more confidence.
For clinics: what is the cost to offer this: Contact Path Fertility for provider pricing and integration details.

BUYING TRIGGERS:
Patients: unexplained infertility diagnosis despite normal semen analysis. Multiple failed fertility cycles prompting search for what was missed. A recommendation from an RE or fertility forum. Learning that standard semen analysis misses functional issues. Wanting to avoid another expensive treatment cycle without better data. Clinics: a patient asking about advanced male factor testing. Wanting to differentiate from other fertility practices. Reading about epigenetic sperm assessment in medical literature.

LANGUAGE PATTERNS:
Patients: why is everything normal but we still cannot conceive. Is there a better test than standard semen analysis. Is this covered by insurance. How is this different from what we already tested. Will this change our treatment plan. Clinics: what is the clinical evidence. How do I interpret the results. What is the patient cost. How do I integrate this into my practice.

COMPETITIVE LANDSCAPE:
Standard semen analysis: the default for 50 years, measures only physical characteristics. Advanced sperm testing (DNA fragmentation): exists but uses different methodology. At home male fertility tests (Legacy, Fellow): measure standard parameters, not epigenetic function. Other biotech diagnostics companies: may address adjacent areas but few focus specifically on epigenetic sperm function assessment. Path Fertility differentiator: SpermQT is the ONLY epigenetic sperm function test, 6x more predictive than standard analysis, PhD in epigenetics as CSO, NIH backed, available to both consumers and clinics, addresses the biggest diagnostic blind spot in reproductive medicine.

Three Paths Forward

All of them are free. None of them require commitment.

📦

Keep Everything

Take the VSL, ads, emails, and avatar research. Use them however you want. They're yours — no strings.

☎️

Walk Through It Together

Book a 30-minute call. I'll show you how each piece works and how to implement them. Free.

🚀

We Build the Whole System

If you want the full machine — ads, funnels, CRM, management — we'll map that out on the call.

What You Got Today vs. What We Build Together

What You Got Today

  • VSL Video Script
  • 10 Ad Scripts
  • 10 Nurture Emails
  • Avatar Research Report

What You Get If We Work Together

  • Avatar Research
  • Creative Strategy
  • Competitor Analysis
  • Call Funnel Landing Page
  • VSL Scripting & Refinement
  • VSL Video Editing
  • Qualification Form Build
  • Confirmation Page Build
  • Funnel Analytics & Tracking
  • Meta Ad Account Setup
  • Meta Campaign Setup
  • Video Ad Scripts (25+)
  • Static Ad Creatives (10+)
  • Ad Creative Design
  • Audience Research & Targeting
  • Retargeting Ads
  • Pixel Installation
  • Ad Copy Variations (10+)
  • Ads Management
  • Ads Analytics
  • Booking Platform Setup
  • CRM & Automation
  • Email Platform Setup
  • 25 Email Nurture Sequence
  • Sales Assets (10-15)
  • Sales Automations
  • Continuous Optimization

This Was Made for Path Fertility. Nobody Else.

Every word on this page was written after studying your business, your patients, your competitors, and your market. This isn't a template — it's a blueprint.

Zero risk. If you use it and it works — great. If you don't — delete it. If you book a call and it's not helpful — I'll never bother you again. You have nothing to lose.
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