Navie

Everything Navie Needs to Fill Every Chair, Every Week

A complete patients acquisition system — researched, written, and built for your business. Completely free.

Explore the Package
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$9,000 Worth of Marketing Assets. Built for You. Free.

Here's what's inside the package — and what each piece is worth.

$3,500
VSL Script
$3,000
10 Ad Scripts
$1,500
10 Emails
$1,000
Avatar Research
Asset 01

VSL Video Script

A 1,200+ word video sales letter engineered to turn cold traffic into booked patients. AIDA structure, objection handling, and a close that converts.

Read the Full Script
You are going through IVF and your treatment plan is on a paper calendar.

Your medication schedule is in one app. Your appointment reminders are in another. Your lab results are in a patient portal you can never log into. Your insurance documents are in a folder somewhere. And your partner has no idea what is happening on any given day because there is no single place that holds it all together.

In 2026, we can track every step we take, every calorie we eat, every hour we sleep. But one of the most complex, expensive, and emotionally charged medical journeys a person can go through still runs on paper and memory.

Mollie Huyck built Navie because she has been through it herself. As both a patient and a nurse, she saw the gap from both sides. And she refused to accept that this was the best it could get.

Navie is a fertility and IVF cycle tracking app that puts everything in one place. Menstrual cycle monitoring with ovulation prediction. Medication reminders and appointment alerts. A secure medical records vault so every lab result, every scan, every document lives in one accessible location. Cost tracking so you know where your money is going. And support person integration so your partner or family member can follow along without you having to repeat everything.

This is not a period tracker dressed up as a fertility app. This was built by a patient AND a nurse who understands that fertility treatment is not just medically complex. It is logistically overwhelming.

Navie is inclusive by design. It does not discriminate based on sex, age, race, sexual orientation, religion, or socioeconomic status. All individuals and all family types are welcome.

The package I built for Navie is designed to reach the women and families who need this most. The ones drowning in logistics while going through the hardest thing they have ever done.

[View the Full Package for Navie]
Asset 02

10 Ad Scripts

Ten different angles — each designed to hook a different segment of your ideal patients. Problem/solution, before-after, social proof, urgency, and more. Ready to run.

Ad 1
your IVF treatment plan is on a paper calendar. your meds schedule is in one app. your lab results are in a portal you forgot the password to. your partner has no idea what is happening today

navie puts everything in one place. cycle tracking, medication reminders, medical records, appointment alerts, and partner access

built by a patient who has been through it

[download navie]
Ad 2
before: you are managing IVF across 5 different apps, a paper calendar, and your memory. you miss a medication window. you forget which lab result your doctor was referencing. you are stressed about the logistics on top of everything else

after: one app. everything in one place. your cycle, your meds, your records, your appointments, your costs. and your partner can see it too

navie. fertility tracking that actually helps

[download navie]
Ad 3
mollie huyck is a nurse and a fertility patient. she saw the gap from both sides. treatment plans on paper calendars. records scattered across portals. partners left in the dark. medication schedules that require a spreadsheet to manage

so she built navie. one app for the entire fertility journey. inclusive of all families

[download navie]
Ad 4
the logistical complexity of IVF is a burden nobody warns you about. on top of the emotional weight and the physical demands, you are managing a medical process that involves daily medications, frequent appointments, constant lab work, and financial tracking

navie was built specifically to reduce that burden. one app. everything organized

[download navie]
Ad 5
what navie does that your current setup cannot:

1. tracks your cycle with ovulation prediction
2. sends medication reminders so you never miss a dose
3. stores all medical records in one secure vault
4. alerts you for upcoming appointments
5. lets your partner or support person follow along
6. tracks costs so you know where every dollar goes

[download navie]
Ad 6
5 signs you need navie:

1. your IVF schedule is written on a paper calendar
2. you have forgotten a medication dose at least once
3. your lab results are scattered across multiple portals
4. your partner asks what is happening and you are too exhausted to explain
5. you feel like managing the logistics is almost harder than the treatment itself

navie. one app for the entire journey

[download navie]
Ad 7
the hidden cost of disorganized fertility treatment:

. missed medication windows that can affect a cycle
. repeat tests because records were not available at the appointment
. emotional strain from managing logistics on top of everything else
. partner disconnection because there is no shared view of what is happening
. financial surprises because costs were not tracked

navie organizes all of it

[download navie]
Ad 8
navie. built by mollie huyck, nurse and fertility patient

. iOS and Android
. cycle tracking with ovulation prediction
. medication reminders
. secure medical records vault
. appointment alerts
. cost tracking
. support person integration
. inclusive of ALL individuals and family types
. your data is never shared or sold

[download navie]
Ad 9
generic period tracker vs navie:

period tracker: tracks your cycle. that is it

navie: tracks your cycle AND medication schedule AND lab results AND appointments AND costs AND includes your partner in the loop. built specifically for fertility treatment by a nurse who has been through IVF herself

[download navie]
Ad 10
when i started IVF i thought the hardest part would be the injections. i was wrong. the hardest part was managing everything. which medication at what time. which appointment is this week. where did my doctor send that lab result. what does my insurance cover

i was drowning in logistics. then i found navie. one app. everything in one place. my husband could finally see what was happening without me having to explain it every night

it did not make IVF easy. but it made it manageable

[download navie]
Asset 03

10 Nurture Emails

A post-booking email sequence that warms patients, handles objections, and drives bookings. Each email addresses a real concern so by appointment day, they're excited — not anxious.

welcome to navie
hi [First Name]

thanks for downloading Navie. here is how to get the most out of it

start by entering your cycle data and any upcoming appointments. add your medications with dosing times. and invite your partner or support person so they can follow along

everything is secure. your data is never shared or sold

the Navie team
built by someone who has been there
hi [First Name]

mollie huyck created navie from personal experience. as a nurse and a fertility patient, she saw how disorganized the treatment process is from both sides

navie exists because she believed there had to be a better way to manage the most complex medical journey most people will ever go through

the Navie team
add your medical records
hi [First Name]

one of navie's most powerful features is the secure medical records vault. upload your lab results, scan reports, and documents so everything lives in one place

next time your doctor asks about a previous result, you will have it instantly. no more logging into 3 different portals

the Navie team
invite your support person
hi [First Name]

fertility treatment affects your whole household. navie lets you invite your partner or a trusted support person so they can see your schedule, track your progress, and support you without needing a daily debrief

it is one of the features patients love most

the Navie team
track your costs
hi [First Name]

IVF is expensive and the costs add up fast. medication, appointments, lab work, procedures. navie includes cost tracking so you can see where every dollar goes

no more surprises when you add it all up. and having organized cost records helps if you need to dispute insurance claims

the Navie team
medication reminders matter
hi [First Name]

missing a medication dose during a fertility cycle can have real consequences. navie sends reminders based on YOUR schedule so you never have to rely on memory during the most stressful time

set them up once and let the app handle the rest

the Navie team
all families welcome
hi [First Name]

navie was built to be inclusive. all individuals and all family types are welcome regardless of sex, age, race, sexual orientation, religion, or socioeconomic status

your fertility journey is yours. navie supports it however it looks

the Navie team
your data is yours
hi [First Name]

navie will never share or sell your personal information. your health data belongs to you and only you

we take this seriously because fertility health data is among the most personal data that exists

the Navie team
you are not in this alone
hi [First Name]

fertility treatment can feel incredibly isolating. the logistics on top of the emotions on top of the physical demands. it is a lot

navie cannot fix all of that. but it can take the logistical burden off your plate so you have more energy for everything else

one less thing to manage. one more thing in your corner

the Navie team
we are here with you
hi [First Name]

wherever you are in your fertility journey, navie is designed to grow with you. from first cycle to last transfer. from medication tracking to medical records to cost management

we built this because we believe no one should have to navigate the hardest journey of their life on a paper calendar

the Navie team
Asset 04

Avatar Research

A deep-dive into who your ideal patients actually is — demographics, psychographics, fears, desires, objections, buying triggers, and the exact language they use.

Full Avatar Research Report
IDEAL USER for Navie

DEMOGRAPHICS:
Age 26 to 42, concentration at 30 to 38. 95 percent female (partners as secondary users). Income 60K to 200K plus. US based primarily. College educated. Tech comfortable. Currently undergoing or about to start IVF, IUI, or fertility preservation. Many are professional women juggling demanding careers alongside treatment.

PSYCHOGRAPHICS:
Organized in every other area of life but overwhelmed by the complexity of fertility treatment. Frustrated that such a sophisticated medical process relies on paper calendars and scattered digital tools. Want to feel in control of the logistics even when they cannot control the outcomes. Value privacy deeply. Want their partner involved but do not have the energy to explain everything daily. Research driven and will compare apps before committing.

FEARS:
Missing a medication dose that could affect their cycle. Losing track of important records. Their partner feeling disconnected from the process. Making a mistake because they are overwhelmed. Their personal health data being exposed or sold.

DESIRES:
One place for everything related to their fertility journey. Medication reminders they can rely on. A way to share their progress with their partner without constant updates. Secure storage for all medical records. Cost visibility so they are not blindsided. To feel organized and in control during a process that is inherently unpredictable.

OBJECTIONS:
I already use a period tracker: Navie goes far beyond cycle tracking. It manages medications, records, appointments, costs, and partner access. Purpose built for fertility treatment.
Is my data safe: Never shared or sold. Encrypted. You own it.
Is it worth downloading another app: If you are managing IVF across a paper calendar, text messages, multiple portals, and your memory, one app that consolidates everything saves hours of stress per week.

BUYING TRIGGERS:
Starting an IVF or IUI cycle and feeling overwhelmed by the logistics. Missing a medication dose and panicking. Partner saying they feel out of the loop. Getting a bill they were not expecting and wishing they had tracked costs. A recommendation from a fertility support group or forum. Realizing their paper calendar system is failing them.

LANGUAGE PATTERNS:
I cannot keep track of everything. I missed a dose and I am freaking out. My partner does not know what is happening and I do not have the energy to explain. Where did my doctor send that lab result. How much have we spent so far. There has to be a better way to manage this.

COMPETITIVE LANDSCAPE:
Flo and Clue: period trackers, no IVF specific features. Ovia Fertility: more advanced but not purpose built for treatment management. Clinic patient portals: limited to that clinic's data, no medication reminders, no partner access. Google Calendar and Notes: DIY approach that falls apart under the complexity of IVF. Navie differentiator: the ONLY app purpose built for the full fertility treatment experience (not just cycle tracking), includes medication management, medical records vault, cost tracking, partner integration, built by a nurse who has personally been through IVF, inclusive of all family types.

Three Paths Forward

All of them are free. None of them require commitment.

📦

Keep Everything

Take the VSL, ads, emails, and avatar research. Use them however you want. They're yours — no strings.

☎️

Walk Through It Together

Book a 30-minute call. I'll show you how each piece works and how to implement them. Free.

🚀

We Build the Whole System

If you want the full machine — ads, funnels, CRM, management — we'll map that out on the call.

What You Got Today vs. What We Build Together

What You Got Today

  • VSL Video Script
  • 10 Ad Scripts
  • 10 Nurture Emails
  • Avatar Research Report

What You Get If We Work Together

  • Avatar Research
  • Creative Strategy
  • Competitor Analysis
  • Call Funnel Landing Page
  • VSL Scripting & Refinement
  • VSL Video Editing
  • Qualification Form Build
  • Confirmation Page Build
  • Funnel Analytics & Tracking
  • Meta Ad Account Setup
  • Meta Campaign Setup
  • Video Ad Scripts (25+)
  • Static Ad Creatives (10+)
  • Ad Creative Design
  • Audience Research & Targeting
  • Retargeting Ads
  • Pixel Installation
  • Ad Copy Variations (10+)
  • Ads Management
  • Ads Analytics
  • Booking Platform Setup
  • CRM & Automation
  • Email Platform Setup
  • 25 Email Nurture Sequence
  • Sales Assets (10-15)
  • Sales Automations
  • Continuous Optimization

This Was Made for Navie. Nobody Else.

Every word on this page was written after studying your business, your patients, your competitors, and your market. This isn't a template — it's a blueprint.

Zero risk. If you use it and it works — great. If you don't — delete it. If you book a call and it's not helpful — I'll never bother you again. You have nothing to lose.
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