MURAL Real Estate Partners

Everything MURAL Real Estate Partners Needs to Fill Every Chair, Every Week

A complete buyers & investors acquisition system — researched, written, and built for your business. Completely free.

Explore the Package
Scroll

$9,000 Worth of Marketing Assets. Built for You. Free.

Here's what's inside the package — and what each piece is worth.

$3,500
VSL Script
$3,000
10 Ad Scripts
$1,500
10 Emails
$1,000
Avatar Research
Asset 01

VSL Video Script

A 1,200+ word video sales letter engineered to turn cold traffic into booked buyers & investors. AIDA structure, objection handling, and a close that converts.

Read the Full Script
Robin Zeigler is one of the few minority women to have held C suite positions at publicly traded real estate companies. 25 plus years of experience in mixed use development. And she chose to build MURAL Real Estate Partners around a mission that most developers ignore: creating value for investors AND communities simultaneously.

Based at 132 West 31st Street in New York City with operations in Washington DC and Florida, MURAL develops mixed use projects in historically challenged urban markets. Affordable and workforce housing combined with neighborhood retail. The kind of development that transforms a block, not just fills a building.

The Hillside Avenue project in Jamaica, Queens is the proof. 235 affordable units with retail. A project that creates housing, creates jobs, and creates a reason for capital to flow into a neighborhood that has been overlooked.

MURAL is a Black owned and women led firm. That is not a checkbox. It is a reflection of who Robin is and how the firm operates. Private company discipline with public company expertise. Acquisitions, development, redevelopment, property operations, management, and advisory services. The full spectrum.

For investors and capital partners who want exposure to urban mixed use development with both financial returns and measurable community impact, MURAL is the rare firm that delivers both without compromising either.

[View the Full Package for MURAL Real Estate Partners]
Asset 02

10 Ad Scripts

Ten different angles — each designed to hook a different segment of your ideal buyers & investors. Problem/solution, before-after, social proof, urgency, and more. Ready to run.

Ad 1
black owned. women led. 25 plus years of mixed use development experience. MURAL real estate partners develops in historically challenged urban markets where impact and returns coexist

new york. washington DC. florida

[learn more]
Ad 2
before: you invest in urban development that promises community impact. the returns underperform because the developer prioritized mission over math

after: MURAL delivers both. 25 plus years of C suite public company experience applied to impact driven development. the math works AND the community benefits

[learn more]
Ad 3
robin zeigler held C suite positions at publicly traded real estate companies before founding MURAL. she brought institutional discipline to mission driven development because she believed you should not have to choose between returns and impact

25 plus years. new york, DC, florida

[learn more]
Ad 4
urban markets that have been overlooked are where the opportunity lives. population density, transit access, and community need create demand. the developers who see it first capture the returns

MURAL has been developing in these markets for years. mixed use. affordable housing. neighborhood retail

[learn more]
Ad 5
what MURAL real estate partners does:

. mixed use development and redevelopment
. property operations and management
. acquisitions (retail and residential)
. advisory and consulting
. affordable and workforce housing
. neighborhood retail integration

black owned. women led. new york, DC, florida

[learn more]
Ad 6
5 reasons impact investors choose MURAL:

1. founder held C suite roles at publicly traded RE companies (institutional grade)
2. 25 plus years of mixed use development experience
3. focus on historically challenged markets where opportunity is underpriced
4. affordable housing plus retail creates both returns and community value
5. black owned and women led (qualifies for impact and DEI allocation)

[learn more]
Ad 7
235 affordable units. neighborhood retail. jamaica queens, new york

that is hillside avenue. one MURAL project that created housing, created jobs, and gave capital a reason to flow into a neighborhood others overlooked

that is what development looks like when impact and returns are not competing priorities

[learn more]
Ad 8
MURAL real estate partners. new york NY

. founded by robin zeigler
. one of the few minority women with C suite experience at publicly traded RE companies
. 25 plus years mixed use development
. black owned and women led
. markets: new york, washington DC, florida
. affordable and workforce housing with neighborhood retail
. private company discipline, public company expertise

[learn more]
Ad 9
traditional developer vs MURAL:

traditional: maximizes unit count, ignores community context, builds for exit value not neighborhood value, checks DEI box with a minority subcontractor

MURAL: develops mixed use that serves the community AND delivers returns. black owned and women led. 25 years of institutional experience. the impact is genuine

[learn more]
Ad 10
we were looking for a development partner for an impact allocation in our fund. most of the firms we met were either strong on returns with no real impact, or strong on mission with weak financials

MURAL was different. robin's public company background means the underwriting is institutional grade. but her mission means the projects actually matter to the communities they are built in

hillside avenue in queens proved both. 235 affordable units. on budget. on time. real impact

[learn more]
Asset 03

10 Nurture Emails

A post-booking email sequence that warms buyers & investors, handles objections, and drives bookings. Each email addresses a real concern so by appointment day, they're excited — not anxious.

your inquiry is confirmed
hi [First Name]

thanks for reaching out to MURAL Real Estate Partners. robin or her team will discuss your investment objectives, the types of projects MURAL develops, and whether there is alignment

the MURAL team
new york NY
impact and returns are not competing
hi [First Name]

MURAL was built on the belief that community impact and investor returns can coexist. historically challenged urban markets have real demand, transit access, and population density. the developers who see the opportunity deliver both

the MURAL team
about robin zeigler
hi [First Name]

robin zeigler is one of the few minority women to have held C suite positions at publicly traded real estate companies. 25 plus years in mixed use development. she founded MURAL to apply institutional discipline to mission driven development

private company. public company expertise

the MURAL team
hillside avenue
hi [First Name]

MURAL's hillside avenue project in jamaica queens: 235 affordable units with neighborhood retail. the project created housing, jobs, and a catalyst for further investment in a community that had been overlooked

that is the kind of development MURAL builds

the MURAL team
black owned and women led
hi [First Name]

MURAL is black owned and women led. for investors with impact mandates, DEI allocation requirements, or ESG goals, that matters. but beyond the designation, it reflects a genuine perspective on who development should serve

the MURAL team
markets we develop in
hi [First Name]

MURAL operates in new york, washington DC, and florida. the focus is historically challenged urban markets where demand exists but development has been insufficient

these markets offer both financial opportunity and meaningful community impact

the MURAL team
your conversation is coming up
hi [First Name]

to make the most of your time:

. know your investment objectives and allocation parameters
. have an idea of whether you are looking for equity, debt, or JV
. come with questions about MURAL's approach, track record, and pipeline

the MURAL team
the full spectrum
hi [First Name]

MURAL handles acquisitions, development, redevelopment, property operations, management, and advisory. the full development lifecycle under one firm

that integration means fewer handoffs, better execution, and a team that sees the project from acquisition through stabilization

the MURAL team
bold provocative collaborative
hi [First Name]

those three words define how MURAL approaches development. bold in choosing underserved markets. provocative in challenging assumptions about what impact development can return. collaborative in how we work with communities, capital partners, and municipalities

the MURAL team
looking forward to connecting
hi [First Name]

whether you are an investor seeking impact aligned returns, a municipality looking for a development partner, or a capital allocator exploring urban mixed use, MURAL brings 25 years of institutional experience to the conversation

we look forward to discussing alignment

the MURAL team
new york NY
Asset 04

Avatar Research

A deep-dive into who your ideal buyers actually is — demographics, psychographics, fears, desires, objections, buying triggers, and the exact language they use.

Full Avatar Research Report
IDEAL INVESTOR/PARTNER for MURAL Real Estate Partners

DEMOGRAPHICS:
Impact investors, family offices with ESG mandates, institutional allocators with DEI requirements, community development financial institutions (CDFIs), municipal governments, housing authorities. Investment range 1M to 50M plus per project. Located nationally with concentration in NY, DC, and FL markets.

PSYCHOGRAPHICS:
Want impact that is genuine, not performative. Need a development partner who can deliver institutional quality returns alongside measurable community benefit. Value a founder with public company experience because it signals rigorous underwriting. Appreciate black owned and women led designation for both impact reporting and genuine alignment. Want a partner who understands the complexities of developing in underserved markets.

FEARS:
Impact investments that underperform financially. A developer who prioritizes mission over math. A firm without the operational capacity to execute complex urban projects. Reputational risk from a development that does not deliver on community promises.

DESIRES:
A development partner who delivers both financial returns and community impact. Institutional grade underwriting from a mission driven firm. Black owned and women led for impact and DEI reporting. Proven track record with completed projects (Hillside Avenue). A founder with C suite public company experience. Full lifecycle capability from acquisition through management.

OBJECTIONS:
Can impact development really deliver competitive returns: Historically challenged markets are often underpriced relative to demand. MURAL's institutional approach identifies where the opportunity exceeds the perceived risk.
Is the firm large enough for our allocation: MURAL has private company discipline with public company expertise. Robin's background ensures institutional scale thinking.
How do you measure impact: Affordable units created, jobs generated, retail activating neighborhoods. Measurable and reportable.

BUYING TRIGGERS:
A DEI or impact allocation that needs a qualified development partner. A municipality seeking a developer for an affordable housing project. An institutional mandate to invest in underserved communities. A referral from someone in the impact investing network. The Hillside Avenue case study demonstrating proof of concept.

LANGUAGE PATTERNS:
What is the return profile for impact development. How do you balance returns with community benefit. What is your track record. How do you qualify as a minority owned firm. What projects do you have in the pipeline. How do you work with municipalities. What is the typical hold period.

COMPETITIVE LANDSCAPE:
Large affordable housing developers (Jonathan Rose, Related Companies): institutional but not minority owned. Small community developers: mission driven but lack institutional execution capability. Impact funds: invest in development but do not develop themselves. MURAL differentiator: black owned and women led, founder with C suite public company experience, 25 years of mixed use development, focus on historically challenged urban markets, institutional discipline with genuine community impact, full lifecycle from acquisition through management, active in NY DC and FL.

Three Paths Forward

All of them are free. None of them require commitment.

📦

Keep Everything

Take the VSL, ads, emails, and avatar research. Use them however you want. They're yours — no strings.

☎️

Walk Through It Together

Book a 30-minute call. I'll show you how each piece works and how to implement them. Free.

🚀

We Build the Whole System

If you want the full machine — ads, funnels, CRM, management — we'll map that out on the call.

What You Got Today vs. What We Build Together

What You Got Today

  • VSL Video Script
  • 10 Ad Scripts
  • 10 Nurture Emails
  • Avatar Research Report

What You Get If We Work Together

  • Avatar Research
  • Creative Strategy
  • Competitor Analysis
  • Call Funnel Landing Page
  • VSL Scripting & Refinement
  • VSL Video Editing
  • Qualification Form Build
  • Confirmation Page Build
  • Funnel Analytics & Tracking
  • Meta Ad Account Setup
  • Meta Campaign Setup
  • Video Ad Scripts (25+)
  • Static Ad Creatives (10+)
  • Ad Creative Design
  • Audience Research & Targeting
  • Retargeting Ads
  • Pixel Installation
  • Ad Copy Variations (10+)
  • Ads Management
  • Ads Analytics
  • Booking Platform Setup
  • CRM & Automation
  • Email Platform Setup
  • 25 Email Nurture Sequence
  • Sales Assets (10-15)
  • Sales Automations
  • Continuous Optimization

This Was Made for MURAL Real Estate Partners. Nobody Else.

Every word on this page was written after studying your business, your buyers & investors, your competitors, and your market. This isn't a template — it's a blueprint.

Zero risk. If you use it and it works — great. If you don't — delete it. If you book a call and it's not helpful — I'll never bother you again. You have nothing to lose.
Book Your Free 30-Minute Call