Asset 03
10 Nurture Emails
A post-booking email sequence that warms patients, handles objections, and drives bookings. Each email addresses a real concern so by appointment day, they're excited — not anxious.
welcome to motive
hi [First Name]
thanks for your interest in Motive Biosciences. here is what you are getting into
motive is an at home fertility hormone testing platform. you collect a small blood sample via fingerstick, mail it in, and receive CLIA certified lab results in 48 hours via the app. your data is encrypted and never shared
this is clinical grade testing on your terms
the Motive team
why test before you need to
hi [First Name]
most women do not test their fertility hormones until something is wrong. but hormonal imbalances often exist for months or years before symptoms appear
testing proactively gives you a baseline. it lets you track changes over time. and it means if you ever do see a specialist, you walk in with data instead of starting from zero
the Motive team
how the test works
hi [First Name]
it is simple. your kit arrives with everything you need. you do a fingerstick blood draw at home, no needles, no clinic visit. place the sample on the serialized filter paper. mail it back. 48 hours later your results are in the app
no appointments. no waiting rooms. no insurance paperwork
the Motive team
your data is yours
hi [First Name]
fertility health data is deeply personal. motive treats it that way
your data is encrypted. you own it. it is never shared or sold to anyone. ever. you choose when and with whom to share your reports
the Motive team
share with your doctor
hi [First Name]
one of the most valuable features of motive is the shareable physician report. when you are ready to see a doctor, you bring YOUR data. organized. tracked over time. ready for a productive conversation
most doctor appointments are 15 minutes. walking in with data changes the entire dynamic
the Motive team
this is not a period tracker
hi [First Name]
motive combines actual lab results with cycle data in one platform. that means you are not guessing about your hormones based on an algorithm. you are seeing real biomarker data from a CLIA certified lab
that is the difference between tracking and knowing
the Motive team
we are in pilot phase
hi [First Name]
motive is currently recruiting pilot participants. that means you have the opportunity to be among the first women to use this platform and help shape how it evolves
your feedback matters. and your data is still fully protected under our privacy standards
the Motive team
the science behind it
hi [First Name]
anthony morrison comes from a background in biotechnology and medical diagnostics. motive's lab process uses the same CLIA certified standards that hospital labs use
the difference is accessibility. instead of scheduling an appointment, getting a blood draw at a clinic, and waiting weeks for results, you do it from home in 48 hours
the Motive team
consistency reveals patterns
hi [First Name]
a single hormone test gives you a snapshot. testing over multiple cycles reveals patterns. and patterns are where the real insight lives
motive is designed for ongoing tracking. so you see how your hormones shift cycle to cycle and can spot changes before they become problems
the Motive team
take control of your fertility health
hi [First Name]
you should not have to wait until something is wrong to understand your own biology. motive puts that knowledge in your hands. literally
test from home. get results in 48 hours. track over time. share with your doctor when you are ready. own your data always
we are glad you are here
the Motive team