Free Marketing Package — Morihata International

Asset 01

VSL Video Script

A 1,200+ word video sales letter engineered to turn cold traffic into booked buyers. AIDA structure, objection handling, and a close that converts.

Read the Full Script

Kaz and Yuka Morihata are both RISD graduates who spent years in design and architecture firms in New York and Tokyo. They built Morihata International because Yuka saw something that frustrated her: the incredible craftsmanship of Japanese artisans was virtually invisible in the American market. Beautiful towels, organic teas, binchotan charcoal, handcrafted ceramics, traditional incense. Products that represented centuries of craft tradition. Sitting in workshops in Japan with no path to American retail shelves.

Morihata became that path.

Based in Philadelphia, Morihata is a wholesale distributor of premium Japanese goods. They source directly from artisan workshops across Japan, returning annually to maintain relationships and discover new partners. They are the sole North American distributor for many of the brands they carry, which means retailers who stock Morihata products have access to goods nobody else in their market can offer.

The product catalog spans towels and textiles from Kontex, Shinto, and Hirali. Organic tea and matcha. Bath and beauty products. Kitchen and dining including chopsticks and ceramics. Home decor and aromatics including binchotan charcoal and traditional incense. And apparel.

The press coverage tells the story: Wall Street Journal, Vogue, Bon Appetit, Martha Stewart Living, Architectural Digest, GQ Style, Remodelista. When publications at that level feature your products, the quality is not in question.

Morihata also runs Rikumo, a retail companion site, and publishes Morihata Directory, an editorial journal. That content arm builds the brand story that makes the wholesale products sell.

The minimum order is 250 dollars. Account approval takes 2 to 3 weeks. For retail boutiques, specialty stores, hotels, spas, restaurants, interior designers, and corporate gifting buyers who want to carry products that are genuinely unique, Morihata is the wholesale partner that brings Japan's best craftsmanship to American shelves.

[View the Full Package for Morihata International]

Asset 02

10 Ad Scripts

Ten different angles — each designed to hook a different segment of your ideal buyers. Problem/solution, before-after, social proof, urgency, and more. Ready to run.

Ad 1

your customers want products they cannot find anywhere else. morihata distributes premium Japanese goods sourced directly from artisan workshops. sole north american distributor for many brands. 250 dollar minimum order

featured in vogue, architectural digest, bon appetit, wall street journal

philadelphia

[apply for wholesale account]

Ad 2

before: your boutique carries the same brands as every other store in town. customers browse, recognize everything, and leave without buying

after: you stock morihata products. handcrafted japanese towels, binchotan charcoal, artisan ceramics, organic matcha. your customers have never seen them before. they pick them up, ask questions, and buy

morihata international. wholesale

[apply for wholesale account]

Ad 3

kaz and yuka morihata are both RISD graduates who built morihata international to bring japanese artisan craftsmanship to american retail. they return to japan annually to source directly from workshops

featured in vogue, architectural digest, martha stewart living, GQ style

philadelphia

[apply for wholesale account]

Ad 4

your competitors are stocking the same wholesale brands from the same distributors. product differentiation is the only way to stand out

morihata offers products your competitors cannot get because morihata is the sole north american distributor for many of the japanese artisan brands they carry

250 dollar minimum. wholesale pricing

[apply for wholesale account]

Ad 5

what morihata distributes:

. towels and textiles (kontex, shinto, hirali)
. organic tea and matcha
. bath and beauty products
. kitchen and dining (chopsticks, ceramics)
. home decor and aromatics (binchotan charcoal, incense)
. apparel

sourced directly from japanese artisan workshops. sole NA distributor for many brands

[apply for wholesale account]

Ad 6

5 reasons retailers choose morihata as a wholesale partner:

1. products customers cannot find at any other store
2. sole north american distributor for many brands
3. RISD founded with a design sensibility that elevates any retail environment
4. featured in vogue, AD, bon appetit, WSJ (the press does the marketing for you)
5. 250 dollar minimum means accessible for boutiques of any size

[apply for wholesale account]

Ad 7

when vogue, architectural digest, bon appetit, martha stewart living, GQ style, and remodelista all feature the same products, those products sell themselves on your shelves

morihata's press coverage is your marketing. your job is just to stock them

philadelphia. wholesale

[apply for wholesale account]

Ad 8

morihata international. philadelphia

. founded by kaz and yuka morihata (both RISD graduates)
. wholesale distributor of premium japanese goods
. direct sourcing from artisan workshops in japan
. sole NA distributor for many partner brands
. 250 dollar minimum order
. 2 to 3 week account approval
. featured: WSJ, vogue, bon appetit, AD, martha stewart, GQ style, remodelista
. also operates rikumo (retail) and morihata directory (editorial)

[apply for wholesale account]

Ad 9

generic gift wholesaler vs morihata:

generic: same products every retailer carries. mass produced. no story. customers have seen it all before

morihata: handcrafted japanese artisan goods. direct from workshops. sole NA distributor. featured in vogue and AD. products with a story that sells itself. your store becomes a destination

[apply for wholesale account]

Ad 10

we own a boutique hotel in vermont and wanted amenities that felt special. not the same soap and shampoo every hotel uses

morihata supplied us with japanese towels, binchotan charcoal, and bath products. guests started asking where we sourced them. some bought the products to take home. our amenities became a talking point instead of an afterthought

if you want products that create a conversation, morihata is the source

[apply for wholesale account]

Asset 03

10 Nurture Emails

A post-booking email sequence that warms buyers, handles objections, and drives bookings. Each email addresses a real concern so by appointment day, they're excited — not anxious.

your wholesale application is received

hi [First Name]

thanks for applying for a wholesale account with Morihata International. account approval typically takes 2 to 3 weeks

once approved you will have access to wholesale pricing across our full catalog of premium japanese goods

the Morihata team
philadelphia

sourced directly from japan

hi [First Name]

morihata sources every product directly from artisan workshops across japan. kaz and yuka return annually to maintain relationships and discover new partners

that direct sourcing means authenticity, quality control, and products you cannot get from any other wholesaler in north america

the Morihata team

sole distributor for many brands

hi [First Name]

morihata is the sole north american distributor for many of the japanese artisan brands we carry. that means retailers who stock our products have access to goods their competitors physically cannot offer

product exclusivity is rare in wholesale. morihata provides it

the Morihata team

featured in major press

hi [First Name]

morihata products have been featured in the wall street journal, vogue, bon appetit, martha stewart living, architectural digest, GQ style, and remodelista

that press coverage builds demand before your customers even walk through your door

the Morihata team

250 dollar minimum

hi [First Name]

our minimum order is 250 dollars. that is intentionally accessible so boutiques of any size can stock morihata products without overcommitting on a first order

test a selection. see how your customers respond. reorder what sells

the Morihata team

who our retailers are

hi [First Name]

morihata serves retail boutiques, specialty stores, hotels, spas, restaurants, interior designers, and corporate gifting buyers. the products work across environments because Japanese artisan craftsmanship is universally appealing

the Morihata team

the RISD connection

hi [First Name]

kaz and yuka morihata are both graduates of the Rhode Island School of Design. their design backgrounds from RISD plus experience at architecture and design firms in NYC and Tokyo inform every sourcing decision

they do not just find beautiful products. they curate collections that tell a cohesive story

the Morihata team

sustainability built in

hi [First Name]

many morihata products use renewable materials, traditional production methods, and eco-conscious packaging. binchotan charcoal is a natural water purifier. our packaging uses recycled materials

sustainability is not an add on. it is inherent in Japanese artisan tradition

the Morihata team

your account is being reviewed

hi [First Name]

your application is in the review process. once approved you will receive login credentials to browse the full catalog and place orders at wholesale pricing

if you have questions before approval, reply to this email

the Morihata team

welcome to morihata

hi [First Name]

once your account is active, you have access to a catalog of premium japanese goods that your customers have never seen before. products with stories, craftsmanship, and press coverage that sell themselves

we look forward to a long partnership

the Morihata team
philadelphia

Asset 04

Avatar Research

A deep-dive into who your ideal buyers actually is — demographics, psychographics, fears, desires, objections, buying triggers, and the exact language they use.

Full Avatar Research Report

IDEAL BUYER for Morihata International

DEMOGRAPHICS:
Retail boutique owners, specialty store buyers, hotel and spa purchasing managers, interior designers, restaurant owners, corporate gifting coordinators. Revenue 200K to 20M plus. Located across the US (ships nationally). Age 28 to 55. Design conscious. Often women (70 percent) running curated retail or hospitality businesses. College educated, many with design or art backgrounds.

PSYCHOGRAPHICS:
Curate their product selection carefully. Want products that tell a story and create a conversation. Value craftsmanship and provenance over price. Look for products their competitors do not carry. Read design publications (AD, Remodelista, Martha Stewart). Want a wholesale partner who shares their aesthetic values. Willing to pay premium wholesale for unique product. Care about sustainability and ethical sourcing.

FEARS:
Products that do not sell because customers do not understand them. Minimum orders that are too high for a first test. A wholesale partner who is unreliable or slow. Products that lose their story in transit (damaged packaging, poor presentation).

DESIRES:
Products nobody else in their market carries. A wholesale partner with a curated, cohesive catalog. Direct sourced authenticity from Japanese artisans. Press coverage that builds demand (WSJ, Vogue, AD). Low minimums to test new products. A partner who understands design and retail.

OBJECTIONS:
My customers do not know Japanese brands: That is the opportunity. Morihata products sell because they are beautiful, functional, and unique. The story adds value. The press coverage validates quality.
The minimum might be too high: 250 dollars is one of the lowest minimums in premium wholesale. Test a selection and see.
Will these sell in my market: Morihata serves boutiques, hotels, spas, and restaurants across the US. The products work in every market because craftsmanship is universal.

BUYING TRIGGERS:
Looking for product differentiation to compete with online retail. Seeing morihata products featured in a design publication. A hotel wanting unique amenities. A boutique owner who shops at rikumo and realizes they can wholesale the same products. A corporate gifting need that requires something genuinely special.

LANGUAGE PATTERNS:
I want products nobody else carries. What is the minimum order. Where are these made. Are you the only distributor in the US. Can I see the catalog before applying. Do you do trade shows. What is your best selling category. Do you ship internationally.

COMPETITIVE LANDSCAPE:
Other Japanese goods importers: exist but few have the RISD design pedigree, sole distributor status, or press coverage. General gift wholesalers: wide selection but nothing unique. Direct import from Japan: possible but requires relationships, language, and logistics most retailers cannot manage. Amazon and mass market: no exclusivity, no story. Morihata differentiator: RISD founded, direct artisan sourcing with annual Japan trips, sole NA distributor for many brands, press coverage in WSJ Vogue AD Bon Appetit Martha Stewart GQ Remodelista, 250 dollar minimum, curated catalog that tells a cohesive story, retail companion (Rikumo) and editorial journal (Morihata Directory) building the brand ecosystem.

Everything Morihata International Needs to Fill Every Chair, Every Week

$9,000 Worth of Marketing Assets. Built for You. Free.

VSL Video Script

10 Ad Scripts

10 Nurture Emails

Avatar Research

Three Paths Forward

Keep Everything

Walk Through It Together

We Build the Whole System

What You Got Today vs. What We Build Together

What You Got Today

What You Get If We Work Together

This Was Made for Morihata International. Nobody Else.