Asset 03
10 Nurture Emails
A post-booking email sequence that warms patients, handles objections, and drives bookings. Each email addresses a real concern so by appointment day, they're excited — not anxious.
your inquiry is confirmed
hi [First Name]
thanks for your interest in Lotus Fertility Insurance. here is what to expect
cally or the lotus team will discuss how fertility protect works, how it integrates into existing term life products, and what the partnership looks like for your carrier
the Lotus team
pittsburgh PA
why fertility coverage matters now
hi [First Name]
fertility treatment demand is growing every year. younger demographics are actively searching for coverage. and the gap between what insurers offer and what consumers need is widening
fertility protect by lotus exists to close that gap for carriers who want to stay ahead of the market
the Lotus team
how the rider works
hi [First Name]
fertility protect is a white label rider that attaches to your existing term life insurance policies. policyholders get fertility healthcare coverage (diagnostics, IUI, IVF, egg freezing, medications, mental health, cancer fertility preservation) alongside their standard life insurance death benefit
no new product build. no separate policy. a rider on what you already sell
the Lotus team
machine learning underwriting
hi [First Name]
lotus uses machine learning powered risk assessment for fertility protect underwriting. that means efficient, data driven decisions that keep the product economically viable for carriers while providing meaningful coverage for policyholders
the Lotus team
inclusive by design
hi [First Name]
fertility protect is designed to cover diverse family building paths. inclusive underwriting means the product serves all policyholders regardless of how their family is being built
that inclusivity is not just ethically right. it expands the addressable market for carriers
the Lotus team
low capital requirements
hi [First Name]
because fertility protect is structured as a rider, not a standalone product, the capital requirements for carriers are significantly lower than building fertility coverage from scratch
that means faster time to market and lower financial risk for your organization
the Lotus team
the founder's story
hi [First Name]
cally myhrum watts started lotus after discovering her own employer and insurer would not cover fertility preservation. she experienced firsthand the gap that millions of people face
that personal experience drives the mission. and it resonates with the policyholders who are looking for exactly this coverage
the Lotus team
competitive differentiation
hi [First Name]
in a market where term life products are increasingly commoditized, fertility protect offers genuine differentiation. it is a product that younger demographics are actively searching for and one that very few carriers currently offer
first movers in this space capture loyalty from a demographic that will be buying insurance for decades
the Lotus team
your conversation is coming up
hi [First Name]
to make the most of your time with the lotus team:
. know your current term life product structure
. have an idea of your target demographic (age, income, family status)
. bring questions about integration, underwriting, and timeline
we handle the product details from there
the Lotus team
looking forward to connecting
hi [First Name]
the fertility insurance gap is real, growing, and waiting for carriers to fill it. lotus fertility protect makes that possible without the cost and time of building from scratch
we are looking forward to showing you how
the Lotus team
pittsburgh PA