IMA ART Fertility

Everything IMA ART Fertility Needs to Fill Every Chair, Every Week

A complete patients acquisition system — researched, written, and built for your business. Completely free.

Explore the Package
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$9,000 Worth of Marketing Assets. Built for You. Free.

Here's what's inside the package — and what each piece is worth.

$3,500
VSL Script
$3,000
10 Ad Scripts
$1,500
10 Emails
$1,000
Avatar Research
Asset 01

VSL Video Script

A 1,200+ word video sales letter engineered to turn cold traffic into booked patients. AIDA structure, objection handling, and a close that converts.

Read the Full Script
There are fertility clinics. And then there is IMA ART.

Michelle Tang and Ron Sonnenberg built something that did not exist before: the world's first Fertility Family Office. A Fertility Maison. Not a clinic. Not an agency. A white glove concierge that manages your entire fertility journey from first consultation through IVF and surrogacy with the kind of personal attention that most people only experience from their private banker.

Based in Beverly Hills, IMA ART serves ultra high net worth individuals and couples who expect the best in every area of their lives and refuse to accept anything less for the most important decision they will ever make: building their family.

Here is what makes IMA ART fundamentally different from every fertility clinic and surrogacy agency in the world.

First, Michelle and Ron are personally and actively involved in each client's journey. Not a coordinator. Not a case manager. The co-founders themselves. Accessible 7 days a week through a private app. When you are paying for the best, you should have direct access to the people running it.

Second, IMA ART does not operate its own clinic. Instead, they maintain a hand selected network of top reproductive endocrinologists and IVF clinics. That means your treatment is not limited to whoever happens to work in one building. The best doctor for YOUR specific situation is matched to you regardless of which clinic they practice at.

Third, the services span the full spectrum. Private IVF concierge and coordination. Gestational surrogacy advisory. Pre-implantation genetic testing including gender selection. And complete journey management where every detail is handled so you can focus on the experience, not the logistics.

IMA ART relocated to Beverly Hills in 2022 specifically for proximity to the top medical hub for reproductive medicine. The positioning is intentional. The clientele is discerning. And the experience is unlike anything else in the fertility space.

The package I built for IMA ART is designed to reach the individuals and couples who are about to start or are in the middle of a fertility journey and want someone extraordinary managing it. Not a clinic waiting room. A private concierge who treats your family building with the gravity it deserves.

[View the Full Package for IMA ART Fertility]
Asset 02

10 Ad Scripts

Ten different angles — each designed to hook a different segment of your ideal patients. Problem/solution, before-after, social proof, urgency, and more. Ready to run.

Ad 1
you would not let an algorithm manage your wealth. why would you let a clinic assembly line manage the most important journey of your life

ima art fertility is the world's first fertility family office. white glove concierge for IVF and surrogacy. co-founders personally involved in every journey. 7 day a week access

beverly hills

[book my consultation]
Ad 2
before: you are at a fertility clinic. different nurse every visit. your coordinator is managing 40 other patients. you feel like a file number going through a system

after: michelle and ron at ima art are personally managing your journey. you reach them through a private app. 7 days a week. every detail handled. you focus on what matters

beverly hills. the world's first fertility family office

[book my consultation]
Ad 3
michelle tang and ron sonnenberg built ima art fertility because they believed family building deserves the same level of care, attention, and personalization that ultra high net worth individuals expect in every other area of their lives

the world's first fertility family office. beverly hills

[book my consultation]
Ad 4
the fertility journey is time sensitive. every month matters. every decision compounds. and the difference between a coordinated, expertly managed journey and one where details fall through the cracks can be the difference between success and heartbreak

ima art manages every detail. co-founders personally involved. beverly hills

[book my consultation]
Ad 5
what ima art fertility provides:

. private IVF concierge and coordination
. gestational surrogacy advisory
. pre-implantation genetic testing including gender selection
. hand selected network of top reproductive endocrinologists
. co-founders personally involved in YOUR journey
. 7 day a week access via private app
. complete journey management from first consultation through delivery

beverly hills

[book my consultation]
Ad 6
5 reasons discerning clients choose ima art over a traditional fertility clinic:

1. co-founders personally manage your journey, not a coordinator
2. best doctor for YOUR situation selected from a hand picked network, not whoever works in one building
3. 7 day a week access through a private app
4. IVF and surrogacy managed under one concierge
5. beverly hills based with access to the top reproductive medicine hub in the world

[book my consultation]
Ad 7
the cost of a poorly managed fertility journey:

. failed cycles due to mismatched doctor patient pairing
. months lost to miscommunication between clinics, agencies, and legal teams
. emotional toll that compounds with every setback nobody anticipated
. hundreds of thousands spent without anyone owning the outcome

ima art exists so none of that happens to you

[book my consultation]
Ad 8
ima art fertility. beverly hills CA

. the world's first fertility family office
. co-founded by michelle tang and ron sonnenberg
. white glove IVF and surrogacy concierge
. hand selected network of top reproductive endocrinologists
. pre-implantation genetic testing and gender selection
. co-founders personally involved in every client journey
. 7 day a week access via private app
. LGBTQ plus friendly

[book my consultation]
Ad 9
fertility clinic vs ima art:

clinic: you see whoever is available. your coordinator manages dozens of patients. the clinic's doctors are your only options. logistics are your problem

ima art: co-founders manage your journey personally. the best doctor for your situation is matched from a hand selected network. every logistic detail is handled. 7 day access

one processes you. the other serves you

[book my consultation]
Ad 10
we tried IVF at a well known clinic first. the experience was clinical, impersonal, and stressful. we felt like we were on a conveyor belt. after two failed cycles we were exhausted

then someone recommended ima art. the difference was immediate. michelle and ron took over everything. matched us with a different RE who was better suited to our case. managed every detail. answered every question personally

our third cycle worked. and we believe the difference was not just the doctor. it was having someone who cared about the outcome as much as we did managing every step

[book my consultation]
Asset 03

10 Nurture Emails

A post-booking email sequence that warms patients, handles objections, and drives bookings. Each email addresses a real concern so by appointment day, they're excited — not anxious.

your consultation is confirmed
hi [First Name]

thanks for reaching out to IMA ART Fertility. here is what to expect

you will speak directly with michelle or ron. not a coordinator. not a scheduler. the co-founders who will manage your journey personally. they will listen to where you are, understand your goals, and explain how the fertility family office model works

this is a conversation, not a sales call

the IMA ART team
beverly hills
why we call it a fertility family office
hi [First Name]

a family office manages every aspect of a family's wealth with one trusted team. ima art applies that same model to family building

one team manages your IVF, your surrogacy, your legal, your medical, your logistics. personally. so nothing falls between the cracks and you are never managing the process yourself

that is what fertility deserves

the IMA ART team
we do not operate a clinic
hi [First Name]

ima art is not a fertility clinic. we are a concierge that works with a hand selected network of top reproductive endocrinologists and clinics

that means the best doctor for YOUR specific situation is matched to you. not whoever happens to work in one building. your care is not limited by a single clinic's roster

the IMA ART team
co-founders on every journey
hi [First Name]

michelle and ron are personally and actively involved in each client's journey. you reach them through a private app. 7 days a week. they are not figureheads. they are your partners in this

when the stakes are this high, you deserve that level of access

the IMA ART team
gender selection is available
hi [First Name]

ima art offers pre-implantation genetic testing including gender selection. if knowing and choosing is important to you, it is part of what we coordinate

this is one of many options your consultation will cover based on your specific goals

the IMA ART team
all families welcome
hi [First Name]

ima art serves all individuals and couples regardless of relationship status, sexual orientation, or family structure. LGBTQ plus families are welcome and supported throughout the journey

however your family is being built, we are here for it

the IMA ART team
your consultation is coming up
hi [First Name]

before your conversation with michelle or ron:

. think about where you are in your fertility journey
. have an idea of what you have already tried (if anything)
. come with your questions and concerns

this is a confidential, pressure free conversation with people who have dedicated their careers to this

the IMA ART team
beverly hills for a reason
hi [First Name]

ima art relocated to beverly hills in 2022 to be at the center of the world's top reproductive medicine hub. the best REs, the best clinics, the best surrogacy resources are concentrated here

that proximity gives our clients access to the very best. and we know who is best for which situation

the IMA ART team
this is not a volume business
hi [First Name]

ima art takes a limited number of clients because michelle and ron are personally involved in every journey. that is not scalable. and that is the point

you are not one of hundreds. you are one of very few. and the attention reflects that

the IMA ART team
looking forward to speaking with you
hi [First Name]

building a family is the most important thing you will ever do. it deserves to be managed with the same care, expertise, and attention you expect in every other area of your life

that is exactly what ima art provides. and we are looking forward to showing you how

the IMA ART team
beverly hills
Asset 04

Avatar Research

A deep-dive into who your ideal patients actually is — demographics, psychographics, fears, desires, objections, buying triggers, and the exact language they use.

Full Avatar Research Report
IDEAL CLIENT for IMA ART Fertility

DEMOGRAPHICS:
Age 30 to 50, concentration at 33 to 45. Both men and women. Net worth 5M to 100M plus. Located globally with concentration in Los Angeles, New York, London, Dubai, Hong Kong, and other UHNW population centers. C-suite executives, founders, heirs, entertainment industry, finance. LGBTQ plus couples and individuals. Many have already tried one or more IVF cycles at traditional clinics without success.

PSYCHOGRAPHICS:
Accustomed to white glove service in every area of life: private banking, concierge medicine, luxury travel. Expect direct access to decision makers, not coordinators. Frustrated by the assembly line feel of traditional fertility clinics. Value privacy and discretion above all. Time poor and want someone else managing logistics. Willing to pay significant premium for personalized attention and the best possible outcome. Many carry emotional weight from previous failed cycles.

FEARS:
Another failed cycle after investing hundreds of thousands. Being treated like a number at another clinic. Making the wrong choice of doctor or clinic for their specific case. The emotional toll of managing complex logistics themselves. Privacy being compromised.

DESIRES:
The absolute best chance of success regardless of cost. Co-founders personally managing their journey. Access to the top REs in the country matched to their specific case. Complete logistics management so they focus on the experience not the details. 7 day a week access. Privacy and discretion. A partner who cares about the outcome as much as they do.

OBJECTIONS:
How is this different from my current RE: Your RE treats you. IMA ART manages your entire journey including selecting the right RE for your specific case. We are not replacing your doctor. We are making sure you have the right one.
Is this worth the premium: The cost of failed cycles far exceeds the cost of expert management. IMA ART's model is designed to maximize your chances by matching you with the right team from day one.
I value my privacy: Everything is confidential. Communication is through a private app. The co-founders personally manage your journey.

BUYING TRIGGERS:
A failed IVF cycle at a traditional clinic that felt impersonal. Starting a surrogacy journey and feeling overwhelmed by the complexity. A recommendation from someone in their network who used IMA ART. Wanting the best possible outcome and willing to pay for concierge level management. Being told by their current clinic that their case is complex. LGBTQ plus family building needing expert coordination.

LANGUAGE PATTERNS:
I want someone managing this who treats it like it matters. I do not want to be one of 50 patients. Can I talk to you directly or do I get passed to a coordinator. I have already spent over 100K and nothing has worked. I need someone who knows the best doctors for my situation. Is this confidential. We want gender selection.

COMPETITIVE LANDSCAPE:
Traditional fertility clinics (CCRM, SGF, RMA): clinical excellence but impersonal, one clinic's doctors only. Surrogacy agencies: handle surrogacy but not IVF coordination. Fertility consultants: advisory only, do not manage the full journey. IMA ART differentiator: the ONLY fertility family office, co-founders personally involved in every journey, hand selected network of top REs (not limited to one clinic), full spectrum management (IVF plus surrogacy plus genetic testing plus logistics), Beverly Hills based at the center of reproductive medicine, 7 day access via private app, LGBTQ plus inclusive, limited client count ensuring personal attention.

Three Paths Forward

All of them are free. None of them require commitment.

📦

Keep Everything

Take the VSL, ads, emails, and avatar research. Use them however you want. They're yours — no strings.

☎️

Walk Through It Together

Book a 30-minute call. I'll show you how each piece works and how to implement them. Free.

🚀

We Build the Whole System

If you want the full machine — ads, funnels, CRM, management — we'll map that out on the call.

What You Got Today vs. What We Build Together

What You Got Today

  • VSL Video Script
  • 10 Ad Scripts
  • 10 Nurture Emails
  • Avatar Research Report

What You Get If We Work Together

  • Avatar Research
  • Creative Strategy
  • Competitor Analysis
  • Call Funnel Landing Page
  • VSL Scripting & Refinement
  • VSL Video Editing
  • Qualification Form Build
  • Confirmation Page Build
  • Funnel Analytics & Tracking
  • Meta Ad Account Setup
  • Meta Campaign Setup
  • Video Ad Scripts (25+)
  • Static Ad Creatives (10+)
  • Ad Creative Design
  • Audience Research & Targeting
  • Retargeting Ads
  • Pixel Installation
  • Ad Copy Variations (10+)
  • Ads Management
  • Ads Analytics
  • Booking Platform Setup
  • CRM & Automation
  • Email Platform Setup
  • 25 Email Nurture Sequence
  • Sales Assets (10-15)
  • Sales Automations
  • Continuous Optimization

This Was Made for IMA ART Fertility. Nobody Else.

Every word on this page was written after studying your business, your patients, your competitors, and your market. This isn't a template — it's a blueprint.

Zero risk. If you use it and it works — great. If you don't — delete it. If you book a call and it's not helpful — I'll never bother you again. You have nothing to lose.
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