H.C. Harrington Company

Everything H.C. Harrington Company Needs to Fill Every Chair, Every Week

A complete buyers acquisition system — researched, written, and built for your business. Completely free.

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$9,000 Worth of Marketing Assets. Built for You. Free.

Here's what's inside the package — and what each piece is worth.

$3,500
VSL Script
$3,000
10 Ad Scripts
$1,500
10 Emails
$1,000
Avatar Research
Asset 01

VSL Video Script

A 1,200+ word video sales letter engineered to turn cold traffic into booked buyers. AIDA structure, objection handling, and a close that converts.

Read the Full Script
120 years. Four generations. One family. One product category.

H.C. Harrington Company has been distributing swimming pool and spa equipment from Smallman Street in Pittsburgh since 1903. That is not a typo. 1903. Before the Titanic. Before World War I. Before swimming pools were even common in American backyards.

They have survived two world wars, the Great Depression, the 2008 financial crisis, and a global pandemic. They are still here. Still family owned. Still independent. Still distributing pool and spa equipment to dealers, builders, service companies, plumbers, electricians, HVAC companies, and landscaping contractors throughout the region.

The product catalog includes equipment, chemicals, parts, and accessories from brands like Hayward, Pentair, and JXi. They also distribute Poolside Tech automation systems including The Attendant. A dealer login portal makes ordering straightforward.

But the real product H.C. Harrington sells is not equipment. It is reliability. When you have been in business for 120 years, your dealers know you will be there next month, next year, and next decade. They know the person answering the phone knows the product. They know the order will be right. And they know that when something goes wrong, a real person who cares about the relationship will fix it.

Independent distribution is disappearing. The big nationals keep getting bigger. H.C. Harrington has survived by being the distributor that knows its dealers by name and treats every order like it matters. Because after 120 years, that is still what works.

[View the Full Package for H.C. Harrington Company]
Asset 02

10 Ad Scripts

Ten different angles — each designed to hook a different segment of your ideal buyers. Problem/solution, before-after, social proof, urgency, and more. Ready to run.

Ad 1
120 years. four generations. family owned pool and spa wholesale distribution. equipment, chemicals, parts, accessories from hayward, pentair, and more

H.C. harrington company. pittsburgh PA. since 1903

[open a dealer account]
Ad 2
before: your pool equipment distributor got acquired by a national chain. your sales rep was replaced by a call center. your order was wrong twice last month. nobody knows your name anymore

after: H.C. harrington. family owned since 1903. the person who answers knows the product and knows you. 120 years of getting it right

pittsburgh PA

[open a dealer account]
Ad 3
H.C. harrington company was founded in 1903. fourth generation family ownership. independent distribution in an industry being swallowed by nationals

they are still here because their dealers trust them. and trust takes 120 years to build

pittsburgh PA

[open a dealer account]
Ad 4
pool season does not wait for backorders. when your distributor is out of stock, your customer is waiting and your schedule is slipping

H.C. harrington has been keeping dealers stocked since 1903. 120 years of understanding that the order has to be right and it has to be on time

[open a dealer account]
Ad 5
what H.C. harrington distributes:

. pool and spa equipment (hayward, pentair, JXi)
. pool chemicals
. parts and accessories
. poolside tech automation systems (the attendant)
. dealer catalogs and product support
. dealer login portal for ordering

family owned since 1903. pittsburgh PA

[open a dealer account]
Ad 6
5 things to look for in a pool equipment distributor:

1. do they know the product or just ship boxes
2. will the same person answer when you call next month
3. are they independent or will they get acquired next year
4. do they treat your 500 dollar order the same as a 50000 dollar order
5. have they been around long enough that you know they will be around next year

H.C. harrington. 120 years. family owned. pittsburgh

[open a dealer account]
Ad 7
independent distribution is disappearing. the nationals keep consolidating. your local rep gets replaced by a call center. your relationship becomes an account number

H.C. harrington has been independent and family owned since 1903. 120 years of not selling out. because relationships matter more than a buyout check

[open a dealer account]
Ad 8
H.C. harrington company. pittsburgh PA

. founded 1903 (120 plus years)
. fourth generation family ownership
. independent pool and spa wholesale distribution
. brands: hayward, pentair, JXi, poolside tech
. equipment, chemicals, parts, accessories
. dealer login portal
. trustworthy and customer oriented

[open a dealer account]
Ad 9
national pool distributor vs H.C. harrington:

national: call center, rotating reps, your order is one of 10000, backorders they blame on supply chain, acquired by a PE firm, relationship is transactional

H.C. harrington: family owned since 1903, same team, they know your name, orders are right, independent by choice, relationship is personal

[open a dealer account]
Ad 10
my father bought from harrington. i buy from harrington. and if my son takes over the business, he will buy from harrington too

120 years in business and the product knowledge, the reliability, and the personal service have not changed. in a world where every distributor is getting bought by a national chain, harrington is still family owned and still answers the phone

if you are a pool dealer in the pittsburgh area, open an account

[open a dealer account]
Asset 03

10 Nurture Emails

A post-booking email sequence that warms buyers, handles objections, and drives bookings. Each email addresses a real concern so by appointment day, they're excited — not anxious.

your account inquiry is received
hi [First Name]

thanks for reaching out to H.C. Harrington Company. we will set up your dealer account and get you access to our product catalog and ordering portal

the Harrington team
pittsburgh PA. since 1903
120 years and counting
hi [First Name]

H.C. harrington has been distributing pool and spa equipment since 1903. four generations of family ownership. independent by choice in an industry dominated by nationals

that kind of longevity is your best assurance that we will be here for every order, every season, every year

the Harrington team
brands we carry
hi [First Name]

harrington distributes equipment, chemicals, parts, and accessories from the brands your customers trust: hayward, pentair, JXi, poolside tech, and more

your dealer account gives you access to the full catalog at wholesale pricing

the Harrington team
poolside tech automation
hi [First Name]

harrington distributes poolside tech automation systems including The Attendant. as pool automation grows, having access to these systems through a distributor who understands the product gives you an edge

the Harrington team
independent means something
hi [First Name]

harrington has never been acquired. never been part of a national chain. the family chose independence because it allows them to prioritize dealer relationships over shareholder returns

when your distributor is independent, your business matters more

the Harrington team
dealer login portal
hi [First Name]

once your account is approved, you will have access to our dealer login portal for ordering. browse the catalog, check stock, and place orders when it is convenient for you

the Harrington team
who we serve
hi [First Name]

harrington serves pool and spa dealers, pool builders, service and maintenance companies, plumbers, electricians, HVAC companies, and landscaping contractors

whatever your role in the pool and spa industry, we stock what you need

the Harrington team
real people answer the phone
hi [First Name]

when you call harrington, a person who knows the product answers. not a phone tree. not a call center. someone who can help you with your specific question right now

120 years of customer service means we know what matters. and it starts with picking up the phone

the Harrington team
your account is being set up
hi [First Name]

your dealer account is in process. once activated you will receive login credentials and access to wholesale pricing

if you need something before the account is active, call us directly. we will take care of you

the Harrington team
3201 smallman street, pittsburgh PA
welcome to the harrington family
hi [First Name]

for 120 years, harrington has built relationships with dealers who value reliability, product knowledge, and personal service. we are looking forward to adding you to that family

the Harrington team
pittsburgh PA. since 1903
Asset 04

Avatar Research

A deep-dive into who your ideal buyers actually is — demographics, psychographics, fears, desires, objections, buying triggers, and the exact language they use.

Full Avatar Research Report
IDEAL BUYER for H.C. Harrington Company

DEMOGRAPHICS:
Pool and spa dealers, pool builders, pool service and maintenance companies, plumbing contractors, electricians, HVAC companies, landscaping contractors. Company revenue 200K to 10M plus. Located in the Pittsburgh region and surrounding areas. Small to mid size operations with 2 to 30 employees. Owner operated or with a dedicated purchasing manager. Many are multi-generational businesses themselves.

PSYCHOGRAPHICS:
Value personal relationships with their distributor. Frustrated by national chains replacing local reps with call centers. Want to talk to someone who knows the product, not just processes orders. Loyal to distributors who are reliable and consistent. Seasonal business means they need stock available when pool season ramps up. Appreciate independence because they are independent businesses themselves.

FEARS:
Their current distributor being acquired and the relationship changing. Backorders during peak season costing them jobs. A distributor who does not understand their product needs. Being treated like a number instead of a partner.

DESIRES:
A distributor they can call and get a knowledgeable person immediately. Reliable stock during peak season. Competitive wholesale pricing on brands their customers trust. A relationship, not just a transaction. A distributor that will be around next year and the year after that.

OBJECTIONS:
I already have a distributor: Have they been independent and family owned for 120 years. Compare the relationship, the product knowledge, and the reliability. We are not replacing them. We are offering an option that may serve you better.
Are your prices competitive: 120 years of manufacturer relationships mean competitive pricing. Plus the value of reliability and personal service.
Do you carry what I need: Hayward, Pentair, JXi, Poolside Tech, chemicals, parts, accessories. If we do not stock it, we will find it.

BUYING TRIGGERS:
Current distributor acquired by a national chain. A backorder during peak season that cost them a job. Wanting a second distributor for backup. A recommendation from another pool professional in the Pittsburgh area. Starting a new pool business and needing a reliable supplier.

LANGUAGE PATTERNS:
Do you have this in stock. Can I talk to someone who knows the product. What is the wholesale price. How fast can you ship. My current distributor just got bought. I need a supplier I can count on. Do you have a dealer portal.

COMPETITIVE LANDSCAPE:
SRS Distribution (Pool Corp): largest national, impersonal, call center model. Other regional distributors: exist but few have 120 years of history. Direct from manufacturer: possible for large orders but most dealers need a local distributor. Amazon: some parts available but no product knowledge or relationship. H.C. Harrington differentiator: 120 years in business (est. 1903), fourth generation family ownership, independent by choice, personal relationships with dealers, real people who know the product answering the phone, Pittsburgh based, carries the major brands plus automation systems.

Three Paths Forward

All of them are free. None of them require commitment.

📦

Keep Everything

Take the VSL, ads, emails, and avatar research. Use them however you want. They're yours — no strings.

☎️

Walk Through It Together

Book a 30-minute call. I'll show you how each piece works and how to implement them. Free.

🚀

We Build the Whole System

If you want the full machine — ads, funnels, CRM, management — we'll map that out on the call.

What You Got Today vs. What We Build Together

What You Got Today

  • VSL Video Script
  • 10 Ad Scripts
  • 10 Nurture Emails
  • Avatar Research Report

What You Get If We Work Together

  • Avatar Research
  • Creative Strategy
  • Competitor Analysis
  • Call Funnel Landing Page
  • VSL Scripting & Refinement
  • VSL Video Editing
  • Qualification Form Build
  • Confirmation Page Build
  • Funnel Analytics & Tracking
  • Meta Ad Account Setup
  • Meta Campaign Setup
  • Video Ad Scripts (25+)
  • Static Ad Creatives (10+)
  • Ad Creative Design
  • Audience Research & Targeting
  • Retargeting Ads
  • Pixel Installation
  • Ad Copy Variations (10+)
  • Ads Management
  • Ads Analytics
  • Booking Platform Setup
  • CRM & Automation
  • Email Platform Setup
  • 25 Email Nurture Sequence
  • Sales Assets (10-15)
  • Sales Automations
  • Continuous Optimization

This Was Made for H.C. Harrington Company. Nobody Else.

Every word on this page was written after studying your business, your buyers, your competitors, and your market. This isn't a template — it's a blueprint.

Zero risk. If you use it and it works — great. If you don't — delete it. If you book a call and it's not helpful — I'll never bother you again. You have nothing to lose.
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