Great Point Insurance

Everything Great Point Insurance Needs to Fill Every Chair, Every Week

A complete buyers acquisition system — researched, written, and built for your business. Completely free.

Explore the Package
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$9,000 Worth of Marketing Assets. Built for You. Free.

Here's what's inside the package — and what each piece is worth.

$3,500
VSL Script
$3,000
10 Ad Scripts
$1,500
10 Emails
$1,000
Avatar Research
Asset 01

VSL Video Script

A 1,200+ word video sales letter engineered to turn cold traffic into booked buyers. AIDA structure, objection handling, and a close that converts.

Read the Full Script
Commercial umbrella insurance is one of those products that every retail agent needs to offer but most hate quoting. The process is slow. The carriers are hard to reach. The underwriting is unpredictable. And by the time you get an answer, your client is frustrated and looking at other agents.

Great Point Insurance exists because umbrella should not be that hard.

Based in Greenwich, Connecticut, Great Point is a managing general agent focused exclusively on commercial umbrella. Not general liability. Not property. Not auto. Umbrella. That singular focus means deeper expertise, faster turnaround, and better outcomes for retail agents and their clients.

The centerpiece is UmbrellaPro, a proprietary ecommerce platform that lets agents submit, quote, bind, and issue commercial umbrella policies online. In about 7 minutes. Not 7 days. 7 minutes.

24/7 access. 365 days a year. Coverage for over 600 SIC codes across all 50 states. Backed by A rated carriers including Allied World.

For the retail agent who has been waiting 2 weeks for an umbrella quote from a traditional market, this changes everything.

Great Point also offers Exclusive Purchasing Group Programs tailored by industry: construction, manufacturing, real estate, retail, service, and wholesale distribution. These programs provide broader coverage at competitive rates because the underwriting is purpose built for each vertical.

The company is led by Chairman and CEO Zak Elgamal, with a team that includes Doug Burger and a national distribution network.

The package I built for Great Point is designed to reach retail insurance agents who are tired of the old way of placing umbrella. Slow markets, unpredictable underwriting, and frustrated clients.

Inside: VSL script, 10 ad scripts targeting different agent pain points, 10 nurture emails, and avatar research on the retail agent who needs UmbrellaPro.

You built the platform. This helps more agents find it.

[View the Full Package for Great Point Insurance]
Asset 02

10 Ad Scripts

Ten different angles — each designed to hook a different segment of your ideal buyers. Problem/solution, before-after, social proof, urgency, and more. Ready to run.

Ad 1
how long does it take you to place a commercial umbrella policy? 2 weeks? 3?

umbrellaPro by great point insurance: submit, quote, bind, and issue in about 7 minutes. online. 24/7. all 50 states. 600 plus SIC codes. A rated carriers

commercial umbrella should not be the hardest line to place

[learn more]
Ad 2
before: your client needs an umbrella. you submit to 3 markets. wait 2 weeks. get one decline and two quotes that do not match. your client is frustrated. you look slow

after: you log into UmbrellaPro. submit, quote, bind, issue. 7 minutes. done. your client is impressed. you move on to the next one

great point insurance. greenwich CT

[learn more]
Ad 3
great point insurance does one thing: commercial umbrella. that singular focus means they underwrite it better, price it more accurately, and turn it around faster than any generalist market you are submitting to

umbrellaPro. 7 minute turnaround. 600 plus SIC codes. all 50 states

[learn more]
Ad 4
every day an umbrella quote sits in underwriting:

. your client waits and gets annoyed
. a competing agent with faster access gets there first
. your renewal is at risk because the process feels too slow
. you spend time following up instead of selling

umbrellaPro. 7 minutes. not 7 days

[learn more]
Ad 5
how UmbrellaPro works:

1. log in (24/7 access, 365 days a year)
2. submit your risk information
3. receive a quote in minutes
4. bind the policy online
5. issue the policy immediately

all 50 states. 600 plus SIC codes. A rated carriers. commercial umbrella done right

[learn more]
Ad 6
5 signs you need a better umbrella market:

1. quotes take more than a week
2. you get more declines than quotes
3. your client's industry is hard to place
4. you cannot bind online
5. your current market does not specialize in umbrella

great point insurance. exclusively commercial umbrella. UmbrellaPro platform

[learn more]
Ad 7
the cost of slow umbrella placement:

. lost clients who switch to agents with faster turnaround
. missed renewals because the process started too late
. hours spent following up with underwriters instead of selling
. revenue sitting in limbo waiting for a quote

great point solves this with a 7 minute online process

[learn more]
Ad 8
great point insurance. greenwich CT

. exclusively commercial umbrella
. UmbrellaPro ecommerce platform
. 7 minute submit to issue
. 24/7/365 online access
. 600 plus SIC codes
. all 50 states
. A rated carriers including allied world
. exclusive purchasing group programs by industry

insurance. one and done

[learn more]
Ad 9
traditional umbrella market vs great point:

traditional: submit by email, wait days for a quote, call to follow up, bind by phone, wait for the policy to be issued

great point: submit online, quote in minutes, bind online, policy issued immediately. 24/7. UmbrellaPro

one is last century. the other is now

[learn more]
Ad 10
i have been a retail agent for 15 years and commercial umbrella was always my least favorite line to place. slow markets, unpredictable underwriting, clients getting frustrated

then a colleague showed me UmbrellaPro. i placed my first policy in under 10 minutes. i thought it was a fluke. it was not. every policy since has been the same. fast, clean, done

great point insurance changed how i do umbrella

[learn more]
Asset 03

10 Nurture Emails

A post-booking email sequence that warms buyers, handles objections, and drives bookings. Each email addresses a real concern so by appointment day, they're excited — not anxious.

welcome to great point insurance
hi [First Name]

thanks for your interest in Great Point Insurance. here is what we do

we are a managing general agent focused exclusively on commercial umbrella. our UmbrellaPro platform lets you submit, quote, bind, and issue policies online in about 7 minutes. 24/7 access. all 50 states

if umbrella has been the hardest line for you to place, that changes now

the Great Point team
greenwich CT
7 minutes is real
hi [First Name]

when we say 7 minutes, agents think we are exaggerating. we are not

UmbrellaPro is a proprietary ecommerce platform. you enter the risk information, the system processes it against our underwriting models, and you receive a quote. bind and issue online. all in one session

the only reason it takes 7 minutes instead of 3 is because you are entering the data

the Great Point team
why umbrella only
hi [First Name]

most MGAs try to be everything to everyone. great point does one thing: commercial umbrella. that focus means our underwriting is sharper, our pricing is more accurate, and our turnaround is faster than any generalist market

when umbrella is all you do, you do it better than anyone else

the Great Point team
600 plus SIC codes
hi [First Name]

hard to place umbrella risk? we cover over 600 SIC codes across all 50 states. construction, manufacturing, real estate, retail, service, wholesale distribution, and more

the risks that other markets decline or take weeks to quote, we handle online in minutes

the Great Point team
exclusive purchasing group programs
hi [First Name]

great point offers Exclusive Purchasing Group Programs tailored by industry. construction, manufacturing, real estate, retail, service, and wholesale distribution

these programs provide broader coverage at competitive rates because the underwriting is purpose built for each vertical. ask us about which program fits your book

the Great Point team
A rated carriers
hi [First Name]

every policy issued through great point is backed by A rated carriers including Allied World. your clients get the security of a strong carrier with the speed of a modern platform

the Great Point team
24/7 access
hi [First Name]

UmbrellaPro is available 24/7, 365 days a year. need to quote an umbrella at 9pm on a saturday before a monday renewal deadline? log in and do it

no waiting for underwriters to come back on monday. no playing phone tag. your access is always on

the Great Point team
your competitors are already using this
hi [First Name]

the agents who place umbrella fastest win the client. period. if your competitor can quote and bind in 7 minutes while you are waiting 2 weeks for a traditional market to respond, you are at a structural disadvantage

UmbrellaPro levels the playing field. or tilts it in your favor

the Great Point team
one and done
hi [First Name]

our tagline is insurance, one and done. because that is what UmbrellaPro delivers. one submission. one platform. one process. done

no back and forth with underwriters. no resubmissions. no waiting. submit, quote, bind, issue. move on to the next one

the Great Point team
ready to try it
hi [First Name]

the best way to understand UmbrellaPro is to use it. bring your next umbrella risk and run it through the platform. 7 minutes later you will have a quote from an A rated carrier

if you never go back to the old way, we will understand

the Great Point team
greenwich CT
Asset 04

Avatar Research

A deep-dive into who your ideal buyers actually is — demographics, psychographics, fears, desires, objections, buying triggers, and the exact language they use.

Full Avatar Research Report
IDEAL CUSTOMER for Great Point Insurance

DEMOGRAPHICS:
Retail insurance agents and brokers. Independent agencies and regional brokerages. Account executives and producers who place commercial lines. Agency revenue 1M to 50M plus. Located anywhere in the US (all 50 states). Age 30 to 60. Mix of experienced agents who have always placed umbrella the traditional way and newer agents looking for efficient markets.

PSYCHOGRAPHICS:
Frustrated by slow umbrella markets. Spending too much time on a product that should be straightforward. Want to be responsive to their clients but are limited by underwriting turnaround. Competitive and aware that faster agents win accounts. Open to technology that makes their job easier. Not looking for another generalist market. Want a specialist that does umbrella better than anyone else.

FEARS:
The platform will not handle their specific risk. The carrier behind it is not strong enough. The pricing will not be competitive. Learning a new platform will take too long. Their current market relationships will be damaged if they move business.

DESIRES:
A commercial umbrella market that quotes in minutes instead of weeks. Online bind and issue capability available 24/7. Broad appetite across industries and SIC codes. A rated carrier paper. A specialist who understands umbrella underwriting deeply. To look fast and capable in front of their clients.

OBJECTIONS:
I have existing umbrella markets: UmbrellaPro is not replacing your relationships. It is giving you an option that is faster and available 24/7. Use it for the risks your current markets are slow on.
Is the pricing competitive: Our focused underwriting and Exclusive Purchasing Group Programs often deliver more competitive pricing than generalist markets.
Will it handle hard to place risks: 600 plus SIC codes. All 50 states. The risks traditional markets struggle with are often our bread and butter.

BUYING TRIGGERS:
A client frustrated by slow umbrella turnaround. A renewal deadline approaching with no quote in hand. A hard to place risk that keeps getting declined. Hearing about UmbrellaPro from another agent. Losing an account because a competing agent placed umbrella faster. Wanting to modernize their quoting process.

LANGUAGE PATTERNS:
I need an umbrella quote fast. My current market takes forever. Can you handle this SIC code. What carriers are behind this. Is the platform easy to use. Can I really bind online. What is the minimum premium.

COMPETITIVE LANDSCAPE:
Traditional wholesale brokers (Amwins, CRC, RT Specialty): strong markets but traditional process, days to weeks for quotes. Direct carrier submissions: slow, unpredictable, limited appetite. Other MGAs with umbrella programs: exist but few offer online bind and issue with 7 minute turnaround. Great Point differentiator: exclusively commercial umbrella (deepest expertise), UmbrellaPro proprietary platform with 7 minute submit to issue, 24/7/365 access, 600 plus SIC codes, all 50 states, A rated carriers, Exclusive Purchasing Group Programs by industry.

Three Paths Forward

All of them are free. None of them require commitment.

📦

Keep Everything

Take the VSL, ads, emails, and avatar research. Use them however you want. They're yours — no strings.

☎️

Walk Through It Together

Book a 30-minute call. I'll show you how each piece works and how to implement them. Free.

🚀

We Build the Whole System

If you want the full machine — ads, funnels, CRM, management — we'll map that out on the call.

What You Got Today vs. What We Build Together

What You Got Today

  • VSL Video Script
  • 10 Ad Scripts
  • 10 Nurture Emails
  • Avatar Research Report

What You Get If We Work Together

  • Avatar Research
  • Creative Strategy
  • Competitor Analysis
  • Call Funnel Landing Page
  • VSL Scripting & Refinement
  • VSL Video Editing
  • Qualification Form Build
  • Confirmation Page Build
  • Funnel Analytics & Tracking
  • Meta Ad Account Setup
  • Meta Campaign Setup
  • Video Ad Scripts (25+)
  • Static Ad Creatives (10+)
  • Ad Creative Design
  • Audience Research & Targeting
  • Retargeting Ads
  • Pixel Installation
  • Ad Copy Variations (10+)
  • Ads Management
  • Ads Analytics
  • Booking Platform Setup
  • CRM & Automation
  • Email Platform Setup
  • 25 Email Nurture Sequence
  • Sales Assets (10-15)
  • Sales Automations
  • Continuous Optimization

This Was Made for Great Point Insurance. Nobody Else.

Every word on this page was written after studying your business, your buyers, your competitors, and your market. This isn't a template — it's a blueprint.

Zero risk. If you use it and it works — great. If you don't — delete it. If you book a call and it's not helpful — I'll never bother you again. You have nothing to lose.
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