Fora Fertility

Everything Fora Fertility Needs to Fill Every Chair, Every Week

A complete patients acquisition system — researched, written, and built for your business. Completely free.

Explore the Package
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$9,000 Worth of Marketing Assets. Built for You. Free.

Here's what's inside the package — and what each piece is worth.

$3,500
VSL Script
$3,000
10 Ad Scripts
$1,500
10 Emails
$1,000
Avatar Research
Asset 01

VSL Video Script

A 1,200+ word video sales letter engineered to turn cold traffic into booked patients. AIDA structure, objection handling, and a close that converts.

Read the Full Script
You already know Dr. Natalie Crawford. Even if you have never been to Fora Fertility, you have probably seen her content. She is one of the most recognized voices in fertility education online, and she has built that reputation by doing something most fertility doctors refuse to do: telling the truth in plain language.

But here is something that gets lost in the content: behind the social media presence is a real clinic. In Austin, Texas. Where Dr. Crawford and Dr. Amanda Skillern see real patients, run real IVF cycles, and deliver real results.

Fora Fertility is the only female physician owned fertility practice in central Texas. Founded in 2020 by two board certified reproductive endocrinologists who left larger practices because they wanted to build something different. Something boutique. Something where the physician who designs your treatment plan is the same physician who performs your procedures.

That sounds obvious but it is not how most fertility clinics work. At big clinics you see a different doctor every visit. Your protocol is designed by committee. Nobody owns your outcome because everyone shares the responsibility.

At Fora, Dr. Crawford and Dr. Skillern own the outcomes. Every consultation, every protocol, every retrieval, every transfer. Physician directed from start to finish.

The clinic offers everything a full service fertility practice should: consultations, ovulation induction, IUI, IVF, INVOcell, frozen embryo transfers, preimplantation genetic testing, egg freezing, embryo freezing, LGBTQ plus family building, and donor services. They also operate ERA Embryos for endometrial receptivity analysis.

The reported live birth rate for patients under 35 is 52.10 percent. That is not a marketing number. That is a clinical outcome.

Fora is modern, personal, and physician owned. For patients in central Texas who want their fertility journey guided by doctors who are personally invested in the outcome, this is the practice.

The package I built for Fora is designed to reach the patients who are still searching. The ones comparing clinics. The ones who have seen Dr. Crawford's content but have not taken the step. The ones who need to know that the person they trust online is even better in person.

[View the Full Package for Fora Fertility]
Asset 02

10 Ad Scripts

Ten different angles — each designed to hook a different segment of your ideal patients. Problem/solution, before-after, social proof, urgency, and more. Ready to run.

Ad 1
you have watched dr. natalie crawford's videos. you have learned more about fertility from her content than from any doctor you have actually seen

now imagine having her as YOUR doctor. designing YOUR protocol. performing YOUR procedures

fora fertility. austin TX. the only female physician owned fertility practice in central texas

[book my consultation]
Ad 2
before: you are at a big fertility clinic. different doctor every visit. your protocol was designed by someone you have never met. nobody owns your outcome

after: you are at fora. dr. crawford or dr. skillern personally directs your care from first consultation to final transfer. they know your name, your history, and your goals

austin TX. boutique. physician owned

[book my consultation]
Ad 3
dr. natalie crawford and dr. amanda skillern left larger practices to build fora fertility because they believed patients deserve better. not bigger. better

boutique. physician owned. physician directed from start to finish. 52.10 percent live birth rate for patients under 35

austin TX

[book my consultation]
Ad 4
every month you spend at a clinic where you are a number instead of a patient is a month where your care could be better

fora fertility is boutique by design. two physicians. personal care. real outcomes. the only female physician owned fertility practice in central texas

austin TX

[book my consultation]
Ad 5
what fora fertility offers:

. IVF and frozen embryo transfers
. egg freezing and embryo freezing
. IUI and ovulation induction
. INVOcell
. preimplantation genetic testing
. LGBTQ plus family building
. donor egg and sperm services
. telemedicine consultations

all physician directed. boutique. austin TX

[book my consultation]
Ad 6
5 questions to ask any fertility clinic before committing:

1. will I see the same doctor every visit
2. who designs my protocol and who performs my procedures
3. what is your live birth rate for my age group
4. is the practice physician owned or corporate owned
5. how many patients does each doctor manage at a time

fora has strong answers to all five

[book my consultation]
Ad 7
the difference between a fertility factory and fora:

fertility factory: rotating doctors, assembly line protocols, you are one of 500 patients, nobody owns your outcome

fora: two physicians, boutique practice, physician directed from consultation to transfer, 52.10 percent live birth rate under 35, they know your name

austin TX

[book my consultation]
Ad 8
fora fertility. austin TX. founded 2020

. dr. natalie crawford and dr. amanda skillern
. board certified reproductive endocrinologists
. only female physician owned fertility practice in central texas
. 52.10 percent live birth rate for patients under 35
. full service: IVF, IUI, egg freezing, PGT, LGBTQ plus family building
. telemedicine available

physician owned. modern. personal

[book my consultation]
Ad 9
big fertility clinic vs fora:

big clinic: see a different doctor every time, protocol by committee, 45 min wait for a 10 min appointment, you feel like a chart number

fora: same physician every visit, your protocol designed by the doctor who performs your procedures, boutique experience, you feel like a person

[book my consultation]
Ad 10
i switched to fora after two failed IVF cycles at a larger clinic. i had seen 4 different doctors in 6 months. nobody could tell me why it was not working because nobody had the full picture

dr. crawford reviewed everything, found issues in my protocol that had been overlooked, and adjusted. first transfer at fora was successful

the difference between a clinic that processes you and one that cares about you is everything

[book my consultation]
Asset 03

10 Nurture Emails

A post-booking email sequence that warms patients, handles objections, and drives bookings. Each email addresses a real concern so by appointment day, they're excited — not anxious.

your consultation is confirmed
hi [First Name]

thanks for booking with Fora Fertility. here is what to expect

you will meet with dr. crawford or dr. skillern personally. not a nurse. not a coordinator. your physician. they will review your history, discuss your goals, and outline what a treatment plan looks like for your specific situation

this is what physician directed care feels like from the very first visit

the Fora team
austin TX
physician owned means something
hi [First Name]

fora is owned and operated by dr. natalie crawford and dr. amanda skillern. they are not employees of a hospital system. they are not managed by a corporate board. they own this practice

that means every decision is made with one priority: your outcome. not quarterly revenue targets. not patient volume metrics. you

the Fora team
52.10 percent live birth rate
hi [First Name]

fora's reported live birth rate for patients under 35 is 52.10 percent. that is a clinical outcome, not a marketing number

results like that come from physician directed protocols, personalized care, and a practice small enough that nothing falls through the cracks

the Fora team
you will see the same doctor every time
hi [First Name]

at fora, the physician who designs your protocol is the same physician who performs your retrieval and your transfer. there is no rotation. no handoffs. no explaining your history to someone new every visit

continuity of care is not a luxury. it is a clinical advantage

the Fora team
all families welcome
hi [First Name]

fora provides fertility services for all individuals and family types. LGBTQ plus family building, donor services, and an inclusive environment where everyone is welcome

however your family is being built, fora supports it

the Fora team
about dr. crawford
hi [First Name]

dr. natalie crawford is a board certified reproductive endocrinologist and one of the most recognized voices in fertility education. her content has helped millions of people understand their reproductive health

but the real magic happens in the clinic. where her expertise is applied to YOUR specific situation. not a general audience. you

the Fora team
your consultation is coming up
hi [First Name]

a few things to bring:

. any previous fertility testing or bloodwork
. a list of treatments you have already tried
. your questions (there are no wrong ones)

we are looking forward to meeting you

the Fora team
telemedicine is available
hi [First Name]

if you are not in austin or if an in person visit is not convenient for your initial consultation, fora offers telemedicine

same physician. same attention. same quality. just virtual

the Fora team
the fora difference
hi [First Name]

the biggest thing patients say after switching to fora from a larger clinic: i finally feel like someone is paying attention

not because other clinics have bad doctors. but because larger clinics have systems that prevent any one doctor from truly owning your care. fora was built to be the opposite of that

the Fora team
see you soon
hi [First Name]

wherever you are in your fertility journey, this consultation is 30 minutes where a board certified reproductive endocrinologist gives you her full attention

not a coordinator. not a screening call. your doctor. from day one

the Fora team
austin TX
Asset 04

Avatar Research

A deep-dive into who your ideal patients actually is — demographics, psychographics, fears, desires, objections, buying triggers, and the exact language they use.

Full Avatar Research Report
IDEAL PATIENT for Fora Fertility

DEMOGRAPHICS:
Age 28 to 42, concentration at 30 to 38. 90 percent female (partners attend consultations). Household income 100K to 300K plus. Located in Austin, central Texas, and patients willing to travel for the right doctor. Professionals, tech workers, creative industry. College educated. Many already follow dr. crawford's content online. Mix of first time fertility patients and those switching from larger clinics after unsatisfying experiences.

PSYCHOGRAPHICS:
Want a personal relationship with their fertility doctor. Frustrated by the assembly line feel of larger clinics. Research heavy, follow fertility content on social media. Value transparency, honesty, and physician involvement. Want to understand their treatment plan, not just follow orders. Appreciate dr. crawford's educational approach and want that same energy applied to their personal care. Many are type A personalities who want to feel in control of their journey.

FEARS:
Being treated like a number at another big clinic. Seeing a different doctor every visit with nobody owning the outcome. Wasting time and money on protocols that are not optimized for them specifically. The emotional toll of another failed cycle. Choosing the wrong clinic and regretting it.

DESIRES:
A physician who knows their name and their history. Continuity of care from consultation through transfer. A boutique experience where they feel valued. Strong clinical outcomes backed by real data. A doctor who explains everything and includes them in decisions. LGBTQ plus inclusive care if applicable. The confidence that comes from knowing their doctor is personally invested.

OBJECTIONS:
Is a boutique clinic as good as a big one: Fora's 52.10 percent live birth rate under 35 speaks for itself. Boutique means more attention, not less capability.
I am not in Austin: Telemedicine is available for initial consultations. Many patients travel for the right doctor.
I already have a fertility doctor: The consultation is zero obligation. Many of our patients switched after comparing the experience.
Is it more expensive: Pricing is competitive with larger clinics. The difference is the level of care, not the cost.

BUYING TRIGGERS:
Following dr. crawford's content and wanting her as their actual doctor. A bad experience at a larger clinic where they felt like a number. A failed cycle that makes them want to try a different approach. A friend who went to fora and had a positive experience. Learning that fora is the only female physician owned practice in central texas. The 52.10 percent live birth rate.

LANGUAGE PATTERNS:
I want a doctor who actually knows me. I am tired of seeing a different person every visit. Will dr. crawford be my doctor or will I get passed around. What is your success rate. I have already done two cycles at another clinic and it did not work. I follow dr. crawford online and want to be her patient. Do you work with LGBTQ couples.

COMPETITIVE LANDSCAPE:
Texas Fertility Center: large, established, but corporate and impersonal. RMA of Texas: part of a national chain, high volume. Austin Fertility Institute: another option but not physician owned in the same way. Shady Grove / CCRM: national brands with Austin presence but factory model. Fora differentiator: only female physician owned practice in central texas, boutique model with two physicians, dr. crawford's significant personal brand and online following, physician directed from consultation to transfer, 52.10 percent live birth rate under 35, LGBTQ plus inclusive, telemedicine available.

Three Paths Forward

All of them are free. None of them require commitment.

📦

Keep Everything

Take the VSL, ads, emails, and avatar research. Use them however you want. They're yours — no strings.

☎️

Walk Through It Together

Book a 30-minute call. I'll show you how each piece works and how to implement them. Free.

🚀

We Build the Whole System

If you want the full machine — ads, funnels, CRM, management — we'll map that out on the call.

What You Got Today vs. What We Build Together

What You Got Today

  • VSL Video Script
  • 10 Ad Scripts
  • 10 Nurture Emails
  • Avatar Research Report

What You Get If We Work Together

  • Avatar Research
  • Creative Strategy
  • Competitor Analysis
  • Call Funnel Landing Page
  • VSL Scripting & Refinement
  • VSL Video Editing
  • Qualification Form Build
  • Confirmation Page Build
  • Funnel Analytics & Tracking
  • Meta Ad Account Setup
  • Meta Campaign Setup
  • Video Ad Scripts (25+)
  • Static Ad Creatives (10+)
  • Ad Creative Design
  • Audience Research & Targeting
  • Retargeting Ads
  • Pixel Installation
  • Ad Copy Variations (10+)
  • Ads Management
  • Ads Analytics
  • Booking Platform Setup
  • CRM & Automation
  • Email Platform Setup
  • 25 Email Nurture Sequence
  • Sales Assets (10-15)
  • Sales Automations
  • Continuous Optimization

This Was Made for Fora Fertility. Nobody Else.

Every word on this page was written after studying your business, your patients, your competitors, and your market. This isn't a template — it's a blueprint.

Zero risk. If you use it and it works — great. If you don't — delete it. If you book a call and it's not helpful — I'll never bother you again. You have nothing to lose.
Book Your Free 30-Minute Call