Asset 03
10 Nurture Emails
A post-booking email sequence that warms buyers, handles objections, and drives bookings. Each email addresses a real concern so by appointment day, they're excited — not anxious.
You're booked! Here's what to expect at Doughp
Hi [First Name],
Thank you for booking your complimentary consultation with Doughp. Here's what your 30-minute session looks like:
We start with a conversation — not a clipboard. We want to understand your situation, your history, and your goals.
Then we'll walk you through your options and what a personalized plan would look like for YOUR specific needs.
No pressure. No upsell. Just an honest conversation about what's possible.
Warmly,
The Doughp Team
What makes Doughp different
Hi [First Name],
Before your consultation, here's something worth knowing:
Most providers in wholesale and distribution take a one-size-fits-all approach. Same protocol for everyone. Doughp does the opposite — every plan is built around your specific situation.
Why? Because your needs are unique. Your goals are unique. And your plan should be too.
We'll show you exactly what that looks like on your call.
The Doughp Team
What our buyers say about Doughp
Hi [First Name],
The feedback we hear most from our buyers:
"I wish I'd come here first."
Not because other providers are bad — but because they didn't take the time to understand the full picture. At Doughp, that's where we start.
Your consultation is the first step. No commitment. Just answers.
The Doughp Team
Here's exactly how our process works
Hi [First Name],
We believe in transparency, so here's our process from start to finish:
1. Consultation: Understand your situation, history, and goals
2. Assessment: Identify the best approach for YOUR needs
3. Personalized Plan: A treatment protocol designed specifically for you
4. Treatment: Expert supply chain and procurement solutions from our specialized team
5. Follow-up: Ongoing monitoring to ensure optimal results
Your consultation covers steps 1-3 — at no cost.
The Doughp Team
"Our industry is old-school"
Hi [First Name],
This is the most common question we get. And it's a fair one.
Here's our honest answer: Your buyers may prefer relationships, but they're researching suppliers online before making contact.
We will never recommend something if we don't believe it's right for you. That's a promise.
If we can help, we'll show you exactly how. If we can't, we'll tell you that too.
The Doughp Team
"We've tried digital before"
Hi [First Name],
Another question we hear often: "We've tried digital before"
The answer: Most B2B marketing is too generic; ours targets the specific buyer personas in your distribution chain.
We know you have options. We know trust has to be earned. That's why your consultation exists — so you can evaluate us before committing to anything.
The Doughp Team
Your consultation is coming up — quick reminder
Hi [First Name],
Just a reminder about your upcoming consultation with Doughp.
To make the most of your 30 minutes:
- Come with your questions (there are no wrong ones)
- Think about what your ideal outcome looks like
- Know that there's zero pressure — this is about YOU getting answers
We're looking forward to meeting you.
The Doughp Team
A lot of our buyers almost didn't come in
Hi [First Name],
We hear this constantly from buyers who are now thrilled with their results:
"I almost cancelled my consultation."
They were nervous. Skeptical. Worried it would be a hard sell. Some had been burned by other providers.
Then they came in, got real answers — and realized they'd been overthinking it.
The consultation is free, it's 30 minutes, and the only thing we'll "sell" you is the truth about your situation.
The Doughp Team
What happens if you wait
Hi [First Name],
We're not big on scare tactics. But we do believe in honesty:
Waiting rarely makes things better. The buyers who get the best results are the ones who take action while they can.
Your consultation exists to find out exactly where you stand. No cost. No commitment. Just clarity.
The Doughp Team
See you soon — one last thought
Hi [First Name],
The version of you that books this appointment, shows up, asks the hard questions, and takes an honest look at what's possible — that's the version that ends up telling friends about Doughp six months from now.
We've seen it hundreds of times. And it starts with the 30 minutes you've already committed to.
We can't wait to meet you.
The Doughp Team