Copper Real Estate

Everything Copper Real Estate Needs to Fill Every Chair, Every Week

A complete buyers & investors acquisition system — researched, written, and built for your business. Completely free.

Explore the Package
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$9,000 Worth of Marketing Assets. Built for You. Free.

Here's what's inside the package — and what each piece is worth.

$3,500
VSL Script
$3,000
10 Ad Scripts
$1,500
10 Emails
$1,000
Avatar Research
Asset 01

VSL Video Script

A 1,200+ word video sales letter engineered to turn cold traffic into booked buyers & investors. AIDA structure, objection handling, and a close that converts.

Read the Full Script
Texas is where the growth is. Population migration, business relocation, infrastructure investment. The fundamentals are as strong as anywhere in the country. And the developers who are positioned in the right submarkets right now are going to capture outsized returns over the next decade.

Ben Breunig founded Copper Real Estate in Dallas because he saw what most developers miss: the opportunity is not in the obvious markets. It is in the high growth Texas submarkets that are about to become obvious.

Copper focuses on mixed use, multifamily, and build to rent communities in these submarkets. Not scattered bets across the country. Concentrated, disciplined investment in markets the team knows deeply.

The team itself is a differentiator. Ben, Braxton Adamson as VP of Development, Rob Ries in development, and Jay Graham leading construction. They worked together before Copper existed. That shared history means the communication, the trust, and the execution are already proven. There is no learning curve between the people making the decisions and the people building the projects.

The approach is disciplined. Risk adjusted returns. Collaborative decision making. Deep submarket expertise. This is not a firm chasing every deal that comes across the desk. It is a firm that says no to most things so it can say yes to the right things.

The package I built for Copper is designed to attract capital partners and investors who are looking for Texas multifamily and BTR exposure with a team that has the track record and the discipline to deliver.

[View the Full Package for Copper Real Estate]
Asset 02

10 Ad Scripts

Ten different angles — each designed to hook a different segment of your ideal buyers & investors. Problem/solution, before-after, social proof, urgency, and more. Ready to run.

Ad 1
texas multifamily and build to rent in high growth submarkets. that is all copper real estate does. no national diversification. no chasing deals. concentrated texas expertise with a team that has worked together for years

dallas based. disciplined. risk adjusted

[learn more]
Ad 2
before: you are investing in multifamily through a fund that spreads capital across 20 markets. diversified but diluted. nobody on the team has deep expertise in any single submarket

after: copper real estate concentrates in texas submarkets they know intimately. mixed use, multifamily, build to rent. the team has worked together before the firm existed. execution is proven

[learn more]
Ad 3
ben breunig founded copper real estate in dallas with a team that already had a shared track record. braxton adamson in development. rob ries in development. jay graham in construction. they did not meet at copper. they built copper because they already worked well together

that matters when your capital is on the line

[learn more]
Ad 4
texas population growth is not slowing down. migration from california, new york, illinois continues to accelerate. the submarkets absorbing that growth are where the returns are

copper real estate identifies those submarkets and develops mixed use, multifamily, and BTR communities in them. concentrated expertise. not scattered bets

[learn more]
Ad 5
what copper real estate develops:

. mixed use communities
. multifamily residential
. build to rent communities
. all in high growth texas submarkets

disciplined approach. risk adjusted returns. team with shared track record. dallas based

[learn more]
Ad 6
5 things to evaluate in a development partner:

1. do they concentrate in markets they know or spread thin across the country
2. has the team worked together before or was it assembled for this deal
3. do they say no to most deals or chase everything
4. is their approach risk adjusted or growth at any cost
5. do they have boots on the ground in the markets they develop

copper checks all five

[learn more]
Ad 7
the cost of the wrong development partner:

. capital tied up in underperforming markets
. a team that has never worked together learning on your project
. deals that were chased for fees not returns
. submarket selection based on hype not data

copper real estate is disciplined by design. texas focused. team proven

[learn more]
Ad 8
copper real estate. dallas TX

. founded by ben breunig
. team: braxton adamson (VP development), rob ries (development), jay graham (SVP construction)
. focus: mixed use, multifamily, build to rent
. markets: high growth texas submarkets
. approach: concentrated, disciplined, risk adjusted

[learn more]
Ad 9
national multifamily fund vs copper real estate:

fund: capital spread across 20 markets, generic underwriting, team assigned per deal, limited local expertise

copper: concentrated in texas submarkets the team knows deeply, disciplined deal selection, shared team track record, boots on the ground

one diversifies risk. the other understands it

[learn more]
Ad 10
we looked at several texas development partners before choosing copper. what stood out was the discipline. they showed us the deals they passed on and explained why. that told us more than any pitch deck

the team had already worked together. the submarket thesis was data driven. and the communication throughout the project was exactly what they promised

if you are looking for texas multifamily or BTR exposure with a team you can trust, start with copper

[learn more]
Asset 03

10 Nurture Emails

A post-booking email sequence that warms buyers & investors, handles objections, and drives bookings. Each email addresses a real concern so by appointment day, they're excited — not anxious.

your inquiry is confirmed
hi [First Name]

thanks for reaching out to Copper Real Estate. here is what to expect

ben or his team will discuss your investment objectives, timeline, and what you are looking for in a texas development partner. this is a conversation about fit, not a sales pitch

the Copper team
dallas TX
why texas why now
hi [First Name]

texas continues to lead the country in population growth, business relocation, and infrastructure investment. the submarkets absorbing that growth are where copper develops

your conversation with the team will include a current perspective on where the opportunities are and how copper is positioned in them

the Copper team
concentrated expertise
hi [First Name]

copper does not develop in 20 markets. we develop in texas submarkets we know deeply. that concentration means every deal is evaluated with local knowledge, not generic underwriting models

when you know a submarket intimately, you see opportunities and risks that national players miss

the Copper team
the team behind it
hi [First Name]

ben breunig, braxton adamson, rob ries, and jay graham did not meet through a recruiter. they worked together before copper existed. that shared history means the execution is proven before your capital is committed

in real estate, the team matters as much as the deal

the Copper team
discipline means saying no
hi [First Name]

copper passes on most deals. not because the team is not ambitious. because discipline is what protects capital. every deal that makes it through copper's filter has been stress tested by a team that would rather miss a good deal than commit to a bad one

that discipline is what separates copper from firms that chase volume

the Copper team
mixed use multifamily and BTR
hi [First Name]

copper develops across three product types: mixed use communities, multifamily residential, and build to rent. each targets a different segment of texas's growth but all benefit from the same macro trends: population migration, job creation, and housing demand

your conversation will cover which product type aligns with your investment goals

the Copper team
risk adjusted returns
hi [First Name]

copper's approach is risk adjusted. that means return projections account for realistic assumptions about absorption, construction costs, interest rates, and submarket dynamics. not best case scenarios designed to look good on a pitch deck

honest underwriting leads to honest returns

the Copper team
your conversation is coming up
hi [First Name]

to make the most of your time with the copper team:

. know your investment range and timeline
. have an idea of what you are looking for (equity, debt, JV)
. come with questions about the team, the markets, and the approach

we handle the rest

the Copper team
we are investors too
hi [First Name]

copper is not just a developer managing other people's money. the team has skin in the game on every project. when we commit capital partners, we are committing alongside them

that alignment matters

the Copper team
looking forward to connecting
hi [First Name]

whether you are actively seeking texas development exposure or exploring what is available, this conversation is designed to give you a clear picture of copper's approach, the markets we are in, and whether there is a fit

no pressure. just an honest conversation between investors

the Copper team
dallas TX
Asset 04

Avatar Research

A deep-dive into who your ideal buyers actually is — demographics, psychographics, fears, desires, objections, buying triggers, and the exact language they use.

Full Avatar Research Report
IDEAL INVESTOR for Copper Real Estate

DEMOGRAPHICS:
Accredited investors, family offices, high net worth individuals, institutional allocators. Net worth 5M to 100M plus. Investment range 250K to 10M plus per deal. Located anywhere in the US (capital flows to texas from all 50 states). Age 35 to 65. Backgrounds in finance, real estate, business ownership, medicine, law, tech. Many have existing real estate allocations and are looking for texas specific exposure.

PSYCHOGRAPHICS:
Data driven. Evaluate partners as rigorously as they evaluate deals. Want concentrated expertise over diversified mediocrity. Value discipline and the ability to say no. Prefer a team that has worked together over one assembled for a specific deal. Want transparency in underwriting and communication. Not looking for the highest projected return. Looking for the most realistic risk adjusted return with a team they can trust.

FEARS:
Capital trapped in an underperforming deal. A development team that has never worked together struggling to execute. Overly optimistic projections that do not materialize. A market thesis based on hype rather than data. Lack of communication during the hold period.

DESIRES:
Texas exposure in high growth submarkets. A development team with a proven shared track record. Disciplined deal selection that prioritizes quality over quantity. Risk adjusted underwriting with realistic assumptions. Regular transparent communication throughout the project lifecycle. Alignment of interests (GP co-invest).

OBJECTIONS:
Why texas only: Concentration is a feature not a bug. Deep submarket knowledge produces better risk adjusted returns than spreading capital across markets you know superficially.
The team is small: Small means every deal gets the full attention of the senior team. You are not one of 50 projects managed by associates.
What is the minimum investment: Discussed on a deal by deal basis. Copper works with investors at various commitment levels.

BUYING TRIGGERS:
Wanting to diversify into texas real estate after reading about population and business migration trends. A current development partner underdelivering. An allocation earmarked for multifamily or BTR. A referral from someone who has invested with copper. Wanting a development partner rather than a passive fund.

LANGUAGE PATTERNS:
What is the return profile. What deals have you passed on and why. How does the team know each other. What is your co-invest. What are the risks you are most concerned about in this submarket. How often do you communicate with investors. What is the hold period.

COMPETITIVE LANDSCAPE:
National multifamily funds (Greystar, Cortland, NexPoint): scale but impersonal, diversified to the point of dilution. Texas focused developers (various): some are excellent but many are single person shops or lack a proven team. Syndication sponsors: accessible but vary wildly in quality and discipline. Copper differentiator: concentrated texas submarket expertise, team with shared pre-copper track record, disciplined deal selection (says no to most), risk adjusted underwriting, GP co-investment alignment, small team means senior attention on every deal.

Three Paths Forward

All of them are free. None of them require commitment.

📦

Keep Everything

Take the VSL, ads, emails, and avatar research. Use them however you want. They're yours — no strings.

☎️

Walk Through It Together

Book a 30-minute call. I'll show you how each piece works and how to implement them. Free.

🚀

We Build the Whole System

If you want the full machine — ads, funnels, CRM, management — we'll map that out on the call.

What You Got Today vs. What We Build Together

What You Got Today

  • VSL Video Script
  • 10 Ad Scripts
  • 10 Nurture Emails
  • Avatar Research Report

What You Get If We Work Together

  • Avatar Research
  • Creative Strategy
  • Competitor Analysis
  • Call Funnel Landing Page
  • VSL Scripting & Refinement
  • VSL Video Editing
  • Qualification Form Build
  • Confirmation Page Build
  • Funnel Analytics & Tracking
  • Meta Ad Account Setup
  • Meta Campaign Setup
  • Video Ad Scripts (25+)
  • Static Ad Creatives (10+)
  • Ad Creative Design
  • Audience Research & Targeting
  • Retargeting Ads
  • Pixel Installation
  • Ad Copy Variations (10+)
  • Ads Management
  • Ads Analytics
  • Booking Platform Setup
  • CRM & Automation
  • Email Platform Setup
  • 25 Email Nurture Sequence
  • Sales Assets (10-15)
  • Sales Automations
  • Continuous Optimization

This Was Made for Copper Real Estate. Nobody Else.

Every word on this page was written after studying your business, your buyers & investors, your competitors, and your market. This isn't a template — it's a blueprint.

Zero risk. If you use it and it works — great. If you don't — delete it. If you book a call and it's not helpful — I'll never bother you again. You have nothing to lose.
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